KUALA LUMPUR, Oct 31 (Bernama) --- Clean and green living is one of the four emerging trends changing the way consumers dine according to a new white paper published by a global market research company, Euromonitor International.
The paper, “New concepts in Foodservice: Best of 2018” highlighting emerging restaurant concepts around the world and explores four foodservice industry trends in the impacting consumers’ expectations regarding the dining experience.
As health and ethical trends become increasingly important for consumers, foodservice players are embracing localisation, the shortening of distances between the source of an ingredient and the restaurant.
Some restaurants take this even further by “hyper-localising” the supply chain with urban farming because of environmental benefits and the perception of fresher food, a statement said.
Also revealed is individualised eating experiences. Restaurants offered more tailored dining experiences to consumer types such as solo diners with the increasing popularity of single-portion meals in metropolitan cities where consumers cook less and eat out more.
Meals designed specifically for individual portions can also help reduce food waste and are particularly attractive to consumers with dietary control and calorie counting concerns.
Gamification is an emerging digital strategy for restaurants to increase engagement with consumers in and out of the restaurant by integrating games or challenges into the dining experience, creating a deeper connection between the consumer and brand.
As time-crunched consumers need more convenient dining options, new innovative technologies are allowing restaurants to meet this growing demand for convenience as consumers want frictionless meal options and higher quality meals delivered to their homes or on-the-go.
Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. More details on https://www.euromonitor.com.
-- BERNAMA
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