Tuesday, 3 February 2026

CGTN: CHINA’S 2026 SPRING FESTIVAL TRAVEL RUSH SET TO BREAK RECORDS

KUALA LUMPUR, Feb 3 (Bernama) -- China’s annual Spring Festival travel rush, or chunyun, is set to begin on Feb 2 and run for 40 days, with an estimated 9.5 billion inter-regional passenger trips, according to China Global Television Network (CGTN).

In a statement, CGTN said the migration, the largest human movement on the planet, coincides with a nine-day holiday and reflects broader social changes in China.

Officials project that private vehicles will account for roughly 80 per cent of trips, while rail and air travel are expected to hit historic highs of 540 million and 95 million passengers, respectively.

Expanded highway charging networks, high-speed rail infrastructure exceeding 50,000 kilometres, and advanced emergency services are all in place to support the surge.

In addition to logistics, "heartwarming services" are being introduced to improve passenger experience. Quiet carriages on over 8,000 high-speed trains will provide calm spaces, and staff will offer disposable earplugs and children’s activity packs.

Seniors will benefit from priority check-ins at airports, while pet owners can use "Pet Rail" services across multiple stations.

The travel rush culminates with the Spring Festival on Feb 17, China’s Lunar New Year, celebrated with family reunions, festive meals, decorations, and traditional crafts.

Cultural programming, including the "Spring Festival Gala" and CGTN’s "Super Night" broadcast, highlights the country’s heritage to billions of viewers worldwide.

CGTN reported that chunyun is more than a transportation event; it offers a lens into China’s evolving society, reflecting both technological advancements and a growing focus on inclusivity and passenger comfort.

-- BERNAMA

EF launches search for strategic partner in bid to become world’s best cycling team



Additional investment builds on EF’s existing commitment and will go towards building Tour de France Femmes winning squad and long-term talent development on men’s and U23 squads

CAMBRIDGE, Mass., Feb 3 (Bernama-GLOBE NEWSWIRE) -- EF (Education First) is launching an unprecedented and unique opportunity, opening the first naming rights for EF Pro Cycling to an additional partner ready to shape the next era of professional cycling together with EF.

EF will remain the team’s owner and long-term anchor partner at an unchanged level of investment. The opening of a title partner position is designed to add resources on top of EF’s existing commitment, enabling the team to compete with the largest budgets in the sport and accelerate its ambitions. This opportunity gives a partner the chance to help build the team of the future alongside EF, while gaining visibility in front of millions of fans worldwide.

EF’s long-term vision is focused on three clear outcomes:
Win the Tour de France Femmes within the next three years
Continue building the world leading development pathway in professional cycling
Win both men’s and women’s Tours de France within the next decade with riders developed through the EF Pro Cycling system

“It’s rare in professional sport, and nearly unheard of in cycling, for an owner and anchor partner to commit long-term at EF’s current level and still invite an additional title partner to invest purely to make the team stronger,” says team CEO Jonathan Vaughters. “We owe a great deal to EF. They recognize the incredible opportunity we have to keep building something truly special.”

Founded in 2003 on the belief that fans deserved a team they could trust, the team has won monuments, Olympic medals, world championships, and a grand tour while also broadening the horizons of the sport with victories at gravel events like Unbound. EF acquired the team in 2017, recognizing the parallels between cycling’s global spirit and the company’s mission of opening the world through education and cultural exchange.

“Our sport has changed dramatically over the past two decades,” says Vaughters. “WorldTour budgets have risen at an unprecedented pace, and we see this as an opportunity to partner with a brand that shares our vision of winning at the highest level while staying true to who we are.”

The team will keep building around key riders such as Ben Healy, Magdeleine Vallieres, Kristen Faulkner, Richard Carapaz and Neilson Powless – who have all signed long-term contract extensions with the team – while also developing the exciting young talents already proving themselves on the world stage.

“This is a unique opportunity for an organization to partner with a global team and organization such as EF. Together, we can build a team that extends far beyond traditional sponsorship, creating lasting value and impact for years to come,” says EF Education First Global Chief of Staff and EF Pro Cycling President Maria Norrman.

On-bike success has always been the foundation of EF Pro Cycling, complemented by one of the strongest and most engaged digital platforms in professional cycling. Since 2017, the team has consistently ranked among the top teams in the sport for social media impressions and engagement, while delivering one of the strongest returns on investment for a title partner across professional sports, according to Nielsen Analytics.

Just as importantly, EF Pro Cycling is defined by the longevity and consistency of its partnerships with brands such as EasyPost, Cannondale, Wahoo and POC. These long-term partners have helped build EF Pro Cycling into what it is today, remaining committed far longer than is typical in professional sport. This reflects a shared belief in the team’s values, spirit, and long-term vision.

“Title sponsorship amplifies the reach to the cycling audience, and EF Pro Cycling is well positioned to benefit from the trends and growth in the cycling audience and viewership,” says Nielsen Sports Commercial Director and Head of Cycling Jerome Bouchat. “This team cultivates its own image to stand out and understands that to attract brands, it must be as visible as possible and offer powerful storytelling.”

Join us and enter the next chapter of our 23-year history as we build the world’s best team.
Interested in partnering with us? Email: hello@efprocycling.com

About EF
Founded in 1965, EF (Education First) is a global association of education companies that shares a common mission of opening the world through education, offering language, academic, cultural exchange, and educational travel programs.

About EF Pro Cycling
At EF Pro Cycling (division of EF), we believe the world is better when people push boundaries together. Our men’s WorldTeam squad, EF Education-EasyPost; our women’s WorldTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; compete in the biggest events around the world both on and off-road. From the Tours de France to Unbound Gravel, we race, explore, and push the boundaries of what pro cycling can be. Since our founding in 2003, we have championed ethical competition and sought to disrupt the status quo. Our mission is to become the world’s most-loved team.


CONTACT
Johannes Manson
Marketing and Communication Director
EF Pro Cycling
johannes.manson@ef.com
efprocycling.com

MEDIA RESOURCES
Assets available to use
and download HERE

PASSWORD: Press2026


SOURCE: EF Pro Cycling

--BERNAMA

Friday, 30 January 2026

SHANGHAI ROLLS OUT "SPRING FESTIVAL GIFT PACKS" TO BOOST FESTIVE TOURISM KUALA LUMPUR, Jan 30 (Bernama) -- Shanghai is rolling out a series of "Spring Festival Gift Packs" to make it easier and more enjoyable for residents and visitors to experience the city during the holiday period as the Year of the Horse approaches. Led by the Shanghai Municipal Administration of Culture and Tourism, the initiative features discounted tickets, themed activities, and cultural offerings across 60 popular city attractions. According to a statement, the gift packs form part of Shanghai’s broader push to boost festive tourism and encourage people to celebrate the Chinese Lunar New Year in the city, offering a wide range of affordable options tailored to different visitor groups. The gift packs offer ticket discounts of up to 50 per cent at participating scenic spots, together with special Chinese zodiac-themed promotions and combo passes, making sightseeing more affordable for families, tourists and local residents. The discounts are complemented by a lineup of supporting events, including intangible cultural heritage performances, interactive pet-themed activities, traditional market fairs and bazaars featuring China-chic trends. In addition, travel agencies and hotels have curated itineraries with a "Spring Festival vibe" and "Spring Celebration" activities covering family-friendly, cultural and rural leisure experiences, providing multiple options for holiday outings. The initiative also aligns with the ongoing “Discover Shanghai” Tourism Guide Super Competition, which has generated practical and innovative tour recommendations that are now being developed into tourism products. Industry observers said Shanghai continues to strengthen its appeal as a winter destination by combining affordability with cultural depth, with the gift packs helping to make travel more economical while immersing visitors in local customs during one of China’s most important traditional holidays. The offers will be available throughout the Chinese Lunar New Year holiday period, with detailed information accessible through official tourism platforms such as "Hu Xiaoyou" and Trip.com. -- BERNAMA

Shanghai rolls out "Spring Festival Gift Packs".


SHANGHAI, Jan. 30, 2026 /Xinhua-AsiaNet/--

As the Year of the Horse approaches, Shanghai is rolling out a series of "Spring Festival Gift Packs" designed to make it easier and more enjoyable for residents and visitors to experience the city during the holiday period. The initiative, led by the Shanghai Municipal Administration of Culture and Tourism, features discounted tickets, themed activities, and cultural offerings across 60 popular city attractions.

The gift packs are part of Shanghai's broader push to boost festive tourism and encourage people to celebrate the Chinese Lunar New Year in the city. By combining discounted admission, zodiac-themed promotions, and integrated tour packages, the program seeks to provide a wide range of affordable options tailored to different visitor groups.

Highlights of the Spring Festival Gift Packs include:

Attraction Discounts : Participating scenic spots are offering tickets at up to 50% off, along with special promotions based on the Chinese zodiac and combo passes, making sightseeing more affordable for families, tourists, and locals alike.

Cultural & Festive Activities : The discounts are complemented by a rich lineup of supporting events, including intangible cultural heritage performances, interactive pet-themed activities for the Chinese Lunar New Year, traditional market fairs, and bazaars featuring China-chic trends -- all crafted to enhance the festive atmosphere.

Integrated Experience Packages : Many venues are bundling accommodation with entry tickets or themed tours, creating convenient and cost-effective ways to explore Shanghai during the holiday period.

Themed Tourism Products : Travel agencies and hotels have curated itineraries with a "Spring Festival vibe" and activities for "Spring Celebration" that cover family-friendly, cultural, and rural leisure experiences, providing multiple options for holiday outings.

The gift packs initiative aligns with the ongoing "Discover Shanghai" Tourism Guide Super Competition, which has inspired practical and innovative tour recommendations now being developed into actual tourism products. The competition's winning guides are expected to be widely used by visitors during the Spring Festival.

Industry observers note that Shanghai continues to strengthen its appeal as a winter destination by combining affordability with cultural depth. The Spring Festival Gift Packs not only make travel more economical but also immerse visitors in the local customs and vibrant spirit of Shanghai during the most important traditional holiday in China.

The offers will be available throughout the Chinese Lunar New Year holiday period, with detailed information accessible through official tourism platforms such as "Hu Xiaoyou" and Trip.com. Through this Spring Festival Gift Packs Initiative, Shanghai demonstrates its commitment to creating a welcoming, dynamic, and visitor-friendly holiday environment, inviting everyone to enjoy a memorable and affordable Chinese Lunar New Year in the city.

Source: Shanghai Municipal Administration of Culture and Tourism

Caption: Shanghai rolls out "Spring Festival Gift Packs".

--BERNAMA

SMART COMMUNICATIONS APPOINTS HEIDI JOHNSON AS CHIEF PRODUCT AND TECHNOLOGY OFFICER

KUALA LUMPUR, Jan 30 (Bernama) -- Smart Communications, a technology company focused on helping highly regulated organisations engage in more meaningful customer conversations, has appointed Heidi Johnson as its Chief Product and Technology Officer, effective Jan 28.

In a statement, the company said Johnson will succeed Simon Tindal, who is retiring from Smart Communications, and will lead the company’s global innovation strategy as well as its product and technology organisation.

After more than 20 years with the company, including a foundational role in building the business, Tindal will transition from day-to-day operations and remain involved as a full-time advisor over the coming months to support a smooth transition.

Smart Communications Chief Executive Officer, Leigh Segall said Johnson brings a proven track record in building and scaling enterprise-grade platforms, with deep expertise across product, cloud, data, and artificial intelligence (AI) in highly regulated environments.

“With Heidi leading our product and technology organisation, we are well positioned to accelerate our innovation roadmap and AI vision,” said Segall.

Meanwhile, Johnson said Smart Communications is uniquely positioned at the intersection of deep domain expertise, trusted technology, and a clear vision for the future.

“The product suite is built to operate at enterprise scale, with security, compliance, and resilience at its core. I am excited to build on this foundation and accelerate our product and AI roadmap to deliver meaningful, compliant innovation for customers operating in highly regulated industries,” she added.

Johnson joins Smart Communications with over two decades of experience building and scaling end-user software as a service (SaaS) products, having held senior leadership roles at Bloomberg, IHS Markit, Komodo Health, and Carta.

She has also served as Chief Product Officer in Residence at Products That Count, providing expert insight to global product leaders, and is a mentor with MIT Sandbox, supporting the next generation of technology entrepreneurs.

-- BERNAMA

Wednesday, 28 January 2026

Multi-Color Corporation Announces Recapitalization to Reset Balance Sheet and Position Company for Long-Term Growth and Investment

 

MCC Enters into Restructuring Support Agreement to Eliminate Approximately $3.9 Billion of Outstanding Funded Debt, Reduce More than $330 Million of Cash Interest Expense in 2026 and Extend Long-Term Debt Maturities to 2033

Restructuring Supported by CD&R and More Than Supermajority of Senior Secured Lenders Who Have Agreed to Backstop a Nearly $890 Million Investment; Provides More Than $500 Million of New Liquidity to Support Long-Term Growth and Investment Upon Emergence

Launches Consent Solicitation and Expects to Implement Restructuring Through “Prepackaged” Chapter 11 Process; Restructuring Support Agreement Provides for CD&R to Be Controlling Shareholder

All Trade Vendors Expected to be Paid in Full; All Global Operations and Service to Customers Expected to Continue Without Interruption


ATLANTA, Jan 28 (Bernama-BUSINESS WIRE) -- Multi-Color Corporation (“MCC” or the “Company”), a global leader in prime label solutions, today announced strategic actions to further position the Company for long-term growth and investment to best serve its customers.

MCC has entered into a restructuring support agreement (the “RSA”) with holders of approximately 70% in amount of MCC’s secured first lien debt and its equity sponsor, CD&R, on the terms of a comprehensive financial restructuring. The transactions contemplated by the RSA will significantly deleverage MCC’s balance sheet, reducing its net debt load from approximately $5.9 billion to approximately $2.0 billion. The Company’s annualized cash interest will also be reduced from approximately $475 million to $140 million in 2026, a reduction of over $330 million, with long-term debt maturities extended to 2033 following consummation of the restructuring transactions.

To implement the transactions contemplated by the RSA, MCC has launched a solicitation for votes in support of a prepackaged plan of reorganization (the “Plan”), which is currently supported by holders of approximately 70% in amount of MCC’s secured first lien debt and CD&R. The RSA provides for an $889 million new common and preferred equity investment that will support long-term growth and investment. Upon emergence, MCC will have more than $500 million of liquidity.

“Over the past two years, we have taken decisive actions commercially and operationally, while onboarding top-notch leadership talent, to best position MCC for sustainable, profitable growth,” said Hassan Rmaile, President & Chief Executive Officer of MCC. “Our operational initiatives are showing momentum, and optimizing our capital structure is an essential step to advance our growth strategy. This agreement, which reflects a strong vote of confidence by MCC’s sponsor and lenders, will create a stronger financial foundation, enabling us to enhance the innovative and high-quality label solutions that help brands connect with consumers, enhance product integrity, and drive sustainable impact. We are grateful for CD&R’s and our lenders’ support as well as the ongoing dedication of our employees, customers, and suppliers.”

BUSINESS AS USUAL

The RSA also provides for $250 million of new money debtor-in-possession (“DIP”) financing to capitalize the business throughout the Chapter 11 process. This additional financing, when approved, is expected to allow MCC to continue operating in the ordinary course during the restructuring without impacting trade creditors, customers, employees, vendors, or suppliers, and will allow the Company to honor its commitments to strategic partners.

Upon commencement of the prepackaged Chapter 11 proceedings, MCC will file a series of first day motions that, subject to court approval, will allow the Company to continue to operate in the ordinary course of business while it works to deleverage its capital structure. In addition to seeking approvals related to the DIP financing, MCC will seek authority to allow the Company to continue to maintain wages and benefits without interruption, satisfy employee-related claims, pay vendors in the ordinary course, and perform other critical functions and processes necessary for the Company to continue uninterrupted operations.

ADDITIONAL RESOURCES

Additional information is currently available at MCCForward.com. Upon the Chapter 11 filing, MCC will also provide details on various legal aspects of MCC’s restructuring process, including access to Court documents.

ADVISORS

Kirkland & Ellis LLP and Cole Schotz P.C. are serving as legal counsel, Evercore is serving as investment banker, AlixPartners is serving as financial advisor, Quinn Emanuel Urquhart & Sullivan, LLP is serving as special counsel to the Special Committee of LABL, Inc.’s Board of Directors, and FGS Global is serving as strategic communications advisor to the Company. Debevoise & Plimpton LLP and Latham & Watkins LLP are serving as legal counsel to CD&R and Moelis & Company LLC is serving as financial advisor. Milbank LLP and PJT Partners serve as legal counsel and financial advisor, respectively, to the ad hoc group of secured creditors.

ABOUT MCC

Multi-Color Corporation (MCC) is a global leader in prime label solutions, providing innovative and sustainable solutions to some of the world’s most recognizable brands across a broad range of consumer-oriented end categories. MCC is committed to delivering the world’s best label solutions for their customers to build their brands and add value to the communities in which they operate.

Forward Looking Statements

This press release contains certain forward-looking statements with respect to the financial condition, results of operations and business of MCC and its subsidiaries and certain plans and objectives with respect thereto. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as "anticipate", "target", "expect", “enable”, "estimate", "intend", "plan", "goal", "believe", "hope", "aims", "continue", "will", "may", "should", "would", "could", or other words of similar meaning. These statements are based on assumptions and assessments made by the Company and its perception of historical trends, current conditions, future developments and other factors. By their nature, forward-looking statements involve risk and uncertainty, because they relate to events and depend on circumstances that will occur in the future and the factors described in the context of such forward-looking statements in this document could cause actual results and developments to differ materially from those expressed in or implied by such forward looking statements. Although it is believed that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct and you are therefore cautioned not to place undue reliance on these forward-looking statements which speak only as at the date of this document. The Company does not assume any obligation to update or correct the information contained in this document (whether as a result of new information, future events or otherwise), except as may be required by applicable law. There are several factors which could cause actual results to differ materially from those expressed or implied in forward-looking statements.

Among the factors that could cause actual results to differ materially from those described in the forward-looking statements are changes in the global, political, economic, business, competitive, market, supply chain and regulatory forces, future exchange and interest rates, changes in tax rates and any future business combinations or dispositions, uncertainties and costs related to the RSA and the chapter 11 process, including, among others, potential adverse effects of the chapter 11 process on the Company’s liquidity and results of operations, including with respect to its relationships with its customers, distribution partners, suppliers and other third parties; employees attrition and the Company’s ability to retain senior management and other key personnel due to the distractions and uncertainties inherent in the Chapter 11 process; the impact of any cost reduction initiatives; any other legal or regulatory proceedings; the Company’s ability to obtain operating capital, including complying with the restrictions imposed by the terms and conditions of any debtor-in-possession financing, such as the financing mentioned herein; the length of time that the Company will operate under Chapter 11 protection; the timing of any emergence from the Chapter 11 process; and the risk that any plan of reorganization resulting therefrom may not be confirmed or implemented at all. Please see the plan of reorganization and related disclosure statement (as may be amended, modified or supplemented) that will be filed with the Court for additional considerations and risk factors associated with the company’s Chapter 11 process. Nothing in this press release is intended as a profit forecast or estimate for any period and no statement in this press release should be interpreted to mean that the financial performance for the Company for the current or future financial years would necessarily match or exceed its historical results. Further, this press release is not intended to and does not constitute and should not be construed as, considered a part of, or relied on in connection with any information or offering memorandum, security purchase agreement, or offer, invitation or recommendation to underwrite, buy, subscribe for, otherwise acquire, or sell any securities or other financial instruments or interests or any other transaction.

View source version on businesswire.com: 
https://www.businesswire.com/news/home/20260126244067/en/

Contact

FGS Global for MCC
mcclabel@fgsglobal.com

Source : Multi-Color Corporation

Saturday, 24 January 2026

EZVIZ 9c Dual Series earns 2025 BIG Innovation Award, redefining flexible outdoor protection with dual-lens performance and user-fit choice


SINGAPORE, Jan 20 (Bernama-GLOBE NEWSWIRE) -- The EZVIZ 9c Dual Series has been named a prestigious winner in the 2025 BIG Innovation Awards, presented by the Business Intelligence Group. As EZVIZ’s best-loved outdoor camera series, the 9c Dual Series earned the honor for its inclusive approach to innovation, delivering flexible product options from varying resolution preferences to network connectivity configurations tailored to different living environments. The award underscores EZVIZ’s commitment to building outdoor security that is not one-size-fits-all, but designed to be adaptable, approachable, and ready for real-world living.

Run by the Business Intelligence Group, the BIG Innovation Awards have become a trusted proof point for innovations that demonstrate value beyond concept. Entries are evaluated against practical benchmarks—including creativity, impact, and measurable results—by a judging pool of experienced business leaders and executives. For EZVIZ, this honor affirms a user-first principle behind the 9c Dual Series: the most meaningful innovation is the kind that fits real people, real homes, and real daily needs.

“In outdoor security, users often face the same frustrations: products that force trade-offs they don’t want to make,” said Sales Director of APAC at EZVIZ. “With the 9c Dual Series, we focused on removing those compromises. We designed a lineup that’s more inclusive by offering flexible choices, so different households can select what fits their needs. The outcome is real peace of mind—fewer doubts, less friction, and more confidence that protection will be there when it matters.”

Built around a dual-lens concept, the EZVIZ 9c Dual Series is designed to help users see more without adding complexity. One lens anchors a wide, continuous view, while the other zeroes in when something demands attention, so users can keep context and detail in the same moment. The two lenses can work in concert to follow activity smoothly, and one-tap controls make it effortless to shift perspectives the instant you need a closer look. To make this experience accessible to more households, the series is offered in multiple resolution options, giving users the freedom to choose the level of image detail that best matches their home, their expectations, and their everyday viewing habits.

Just as importantly, the 9c Dual Series is built for the reality that “reliable security” starts with reliable connection. Select models feature dual connectivity with 4G and Wi-Fi, designed to automatically switch when network conditions change, helping keep monitoring consistent even in homes with unstable Wi-Fi, challenging outdoor coverage, or bandwidth fluctuations. On top of that dependable foundation, the series elevates everyday protection with AI-powered detection and smarter alerts, focusing attention on meaningful activity and reducing unnecessary interruptions. The result is a security experience that feels more dependable and more responsive, keeping users informed when it matters most, with fewer gaps and less guesswork.

lixiaolan15@ezviz.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a3b6fbae-fed5-4786-90a2-4ec79f437e32 

Source: Hangzhou EZVIZ Network, Co, LTD.

--BERNAMA

Thursday, 15 January 2026

New report from Meltwater and We. Communications reveals 90% of PR teams are integrating generative AI into their workflows

 

SAN FRANCISCO, Jan 15 (Bernama-GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – while increasingly positioning themselves as strategic drivers of business value.

Key takeaways from the report:
  • AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% say it’s highly integrated.
  • AI can supercharge teams and reduce time-sinks: Teams reported reactive work, content creation, and measurement/reporting as their biggest time sinks. Conversely, they named identifying rising trends and issues and summarization of media coverage, as the areas AI can have the biggest impact on their efforts, illustrating the efficiencies that can be gained with greater AI integration.
  • PR measurement is entering its next era: While foundational metrics such as reach and media volume are still widely used, there is growing momentum toward outcome-based measurement tied to business KPIs. More than one-third of PR professionals say aligning metrics to business goals is now a top priority. With insufficient resources and proving ROI cited as the top two challenges PR teams are facing, it’s key that evolving measurement is key.
  • Budgets are flat, but expectations are higher: More than half of respondents expect little or no change in PR investment for 2026, despite increased demand for strategic impact.
  • Leadership buy-in is key: Nearly 40% of PR pros report that company leadership has a limited understanding of their PR team’s work, despite 36% saying that PR budget is dependent on CEOs, underscoring the critical need to prove ROI to earn a seat at the table.
  • LinkedIn dominates as the PR pro platform of choice: 62% of PR professionals said LinkedIn was the most valuable platform for their work, with Facebook and Instagram as the next most popular at 10% each.

“The world of PR is defined by constant change, yet our research shows that core challenges, specifically proving ROI and fighting a persistent lack of resources, remain front and center,” said John Box, CEO of Meltwater. “What’s different now is that AI-powered tools are giving teams concrete ways to improve operational efficiency, gain the insight needed to measure brand performance and ensure the PR function achieves recognition and investment it deserves.”

Melissa Waggener Zorkin, Global CEO of We. Communications, says the report also points to the need for a pivotal shift in how communicators measure success, as AI solutions can now link communications activity to reputation outcomes and enterprise value. “PR pros do a great job measuring activity, but we’re seeing a missed opportunity when it comes to measuring impact. We now have sophisticated AI solutions that connect communications to reputation and business value in clear, quantifiable ways, giving communicators the data they need to show organization leaders how their work drives real results.”

For more insights, read the full State of PR Report here.

For more information, please contact:
Stacy Slayden
Communications Manager
pr@meltwater.com

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About We. Communications
We. is a global communications agency helping brands navigate an ever-changing world. We’ve spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders.  

SOURCE: Meltwater