KUALA LUMPUR, March 11 (Bernama) -- AM Best has commented that the financial strength rating of A- (Excellent) and the long-term issuer credit rating of “a-” (Excellent) of Australia’s Guild Insurance Limited (GIL) remain unchanged following the announcement of its new strategic partnership with EML Group.
EML Group comprises Employers Mutual Limited and ASWIG Management Pty Ltd as trustee for the ASWIG Management Trust on behalf of its underlying investor shareholders.
Under the terms of the transaction announced on Feb 25, GIL’s ultimate owner, The Pharmacy Guild of Australia (PGOA), has agreed to sell a majority stake in GIL to Employers Mutual Limited and the shareholders of ASWIG Management Pty Ltd.
Meanwhile, a minority stake will be retained by Guild Group Holdings Limited, the commercial arm of the PGOA. The transaction is expected to close on or around July 1 and remains subject to regulatory approval, according to AM Best in a statement.
A global credit rating agency, news publisher and data analytics provider specialising in the insurance industry, AM Best expects the prospective change to the shareholding structure to have a neutral impact on GIL’s credit rating fundamentals.
-- BERNAMA
Wednesday, 11 March 2026
AM BEST: AUSTRALIA’S GUILD INSURANCE CREDIT RATINGS UNCHANGED AFTER PARTNERSHIP
Thursday, 5 March 2026
Xsolla Expands Global Payments Portfolio Across 18 Markets
KUALA LUMPUR, March 4 (Bernama) -- Xsolla, a global video game commerce company, has announced a major expansion of its global payments portfolio across 18 markets in Europe, the Middle East, Africa, and Asia.
According to Xsolla in a statement, this expansion enables developers to reach new paying users, improve conversion rates, and deliver payment experiences tailored to local player preferences.
Xsolla President, Chris Hewish said localised payments are among the most powerful drivers of conversion and growth for video game developers.
“By expanding our payment coverage across 18 markets, we are giving developers all the things they need to reach players with the payment methods they already trust without adding complexity to their operations,” added Hewish.
The newly supported payment methods include Local Amazon Pay in Japan, which provides fully localised checkout experiences in Japanese yen for over 100 million registered Amazon Japan accounts.
In Iraq, Zain Cash is expanding access to mobile-first payment options, where mobile numbers serve as primary digital identities for more than 40 million people, while Tamara, which operates in Saudi Arabia and the United Arab Emirates, offers flexible Buy Now, Pay Later options to more than 15 million users.
M-Pesa in Tanzania unlocks access to the country’s leading mobile money ecosystem with over 26 million accounts, whereas Zamtel in Zambia supports mobile money transactions for more than 4.3 million subscribers, covering over 20 per cent of the market.
Across Europe, the Aircash app and vouchers are now available in 12 countries, including Germany, Italy, Spain, Poland, and Austria, offering localised digital wallet and voucher options through a network of over 200,000 cash-loading points.
These integrations provide a seamless, localised checkout experience, allowing players to pay in familiar currencies using trusted local methods. For developers, this translates to broader global reach, improved conversion rates, and simplified operations without requiring custom payment integrations or local infrastructure.
-- BERNAMA
IMMUNOSCAPE INKS MOU WITH US CANCER CENTRE, SECURES INVESTMENT
KUALA LUMPUR, March 5 (Bernama) -- ImmunoScape Pte Ltd, a clinical-stage biotechnology company, has announced the execution of a memorandum of understanding (MoU) with a premier National Cancer Institute (NCI)-designated Comprehensive Cancer Center in the United States (US).
The partnership will fast-track ImmunoScape’s "Seed and Boost" platform into the clinic, with the company collaborating with the cancer centre to launch an investigator-initiated clinical trial targeting Wilms Tumor 1 (WT1)-positive solid tumours.
The trial will focus on four difficult-to-treat indications, namely ovarian, mesothelioma and other high-unmet-need solid tumours such as pancreatic and colorectal cancers. The study is scheduled to dose its first patients by September 2026.
According to a statement, the programme leverages ImmunoScape’s differentiated "Seed and Boost" strategy to address persistence and exhaustion challenges commonly seen in traditional cell therapies.
The "Seed" consists of autologous T-cells engineered with a high-affinity T-cell receptor (TCR) targeting the intracellular antigen WT1, while the "Boost" is a clinical-stage fusion protein that selectively expands and activates WT1-targeting T-cells in patients, mimicking the natural immune synapse while leaving other T-cells unaffected.
Concurrently, the company also announced a strategic investment from Leonardo DiCaprio, who said he hopes to play a small role in helping accelerate ImmunoScape’s development.
In addition, ImmunoScape scientists have been selected to present their research at the American Association for Cancer Research Annual Meeting in April 2026, highlighting growing scientific interest in the "Seed and Boost" mechanism.
-- BERNAMA
Monday, 2 March 2026
Bitget Publishes February 2026 Proof of Reserves, Maintaining 169% Total Reserve Ratio
VICTORIA, Seychelles, March 2 (Bernama-GLOBE NEWSWIRE) -- Bitget, the world’s largest Universal Exchange (UEX), has released its February 2026 Proof of Reserves (PoR), reaffirming full backing of user assets amid continued market volatility and cautious investor sentiment across digital asset markets.
The February snapshot covers BTC, ETH, USDT, and USDC, with corresponding reserve data published on Bitget's Proof of Reserves transparency page. As with previous disclosures, the update includes on-chain wallet attestations and a self-verification tool that allows users to confirm their inclusion in the Merkle tree using anonymized identifiers, preserving both transparency and privacy.
As of the February reporting period, Bitget maintains a total reserve ratio of 169%, remaining well above the industry standard 1:1 benchmark. Asset-specific reserve ratios stand at 352% for BTC, 147% for ETH, 100% for USDT, and 104% for USDC, confirming that all user balances across core assets are fully covered by on-chain reserves.
"Periods of uncertainty are when transparency carries the most weight," said Gracy Chen, CEO of Bitget. "February continued to test market confidence, but our reserves remained consistently over-collateralized. Proof of Reserves is not a reactive disclosure, it's our internal commitment to reflect how Bitget operates through every market cycle."
Despite persistent macro pressure and heightened volatility, Bitget's reserve structure remained stable, ensuring uninterrupted access to user funds and platform operations. Proof of Reserves functions as a core component of Bitget's broader security framework, operating alongside its Protection Fund and continuous risk monitoring systems. Merkle root verification allows users to independently validate balances without exposing personal or account-level data.
As Bitget continues to expand its Universal Exchange model, bringing crypto, tokenized assets, and onchain markets into a unified trading environment, regular Proof of Reserves reporting remains foundational. Ongoing disclosures provide users with a clear, verifiable view into platform solvency, reinforcing trust as market conditions evolve.
To view Bitget’s latest Proof of Reserves, please visit here.
About Bitget
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord
For media inquiries, please contact: media@bitget.com
Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aad8d6fd-5e38-4ccf-b6d5-8c7dde36c2c9
SOURCE: Bitget Limited
DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.
The February snapshot covers BTC, ETH, USDT, and USDC, with corresponding reserve data published on Bitget's Proof of Reserves transparency page. As with previous disclosures, the update includes on-chain wallet attestations and a self-verification tool that allows users to confirm their inclusion in the Merkle tree using anonymized identifiers, preserving both transparency and privacy.
As of the February reporting period, Bitget maintains a total reserve ratio of 169%, remaining well above the industry standard 1:1 benchmark. Asset-specific reserve ratios stand at 352% for BTC, 147% for ETH, 100% for USDT, and 104% for USDC, confirming that all user balances across core assets are fully covered by on-chain reserves.
"Periods of uncertainty are when transparency carries the most weight," said Gracy Chen, CEO of Bitget. "February continued to test market confidence, but our reserves remained consistently over-collateralized. Proof of Reserves is not a reactive disclosure, it's our internal commitment to reflect how Bitget operates through every market cycle."
Despite persistent macro pressure and heightened volatility, Bitget's reserve structure remained stable, ensuring uninterrupted access to user funds and platform operations. Proof of Reserves functions as a core component of Bitget's broader security framework, operating alongside its Protection Fund and continuous risk monitoring systems. Merkle root verification allows users to independently validate balances without exposing personal or account-level data.
As Bitget continues to expand its Universal Exchange model, bringing crypto, tokenized assets, and onchain markets into a unified trading environment, regular Proof of Reserves reporting remains foundational. Ongoing disclosures provide users with a clear, verifiable view into platform solvency, reinforcing trust as market conditions evolve.
To view Bitget’s latest Proof of Reserves, please visit here.
About Bitget
Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.
For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord
For media inquiries, please contact: media@bitget.com
Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aad8d6fd-5e38-4ccf-b6d5-8c7dde36c2c9
SOURCE: Bitget Limited
DISCLAIMER: BERNAMA MREM are not accountable for any causes of website defacement, misuse, or illegal activities connected to cryptocurrency, blockchain, tokenisation, or bitcoin. This material should not be considered as guidance or an opinion, as it does not constitute financial or investment advice. Use this information at your own risk; we are not liable for any losses or damages caused by the republication of this article.
Monday, 23 February 2026
APPLICATIONS OPEN FOR TERA-AWARD 2026 WITH US$1.15 MLN PRIZE POOL
KUALA LUMPUR, Feb 23 (Bernama) -- The TERA‑Award 2026 has been launched with a total prize pool of US$1.15 million to accelerate breakthrough energy technologies for climate solutions, with applications open until late April. (US$1=RM3.88)
The award has expanded its global reach through strategic collaborations with the United Nations Trade and Development (UNCTAD) and the University of Cambridge Institute for Sustainability Leadership (CISL).
UNCTAD provides UN policy expertise and global networks to connect TERA-Award innovations with international markets for rapid deployment, while CISL strengthens evaluation through world-leading climate/energy research to identify commercially viable projects.
“By collaborating with international organisations and governments worldwide, we aim to accelerate the real-world deployment of TERA‑Award projects and deliver practical technology pathways for the global energy transition,” said TERA‑Award Organising Committee Executive Chairman, Alan Chan Ying-lung.
Founded in 2021 by Dr Peter Lee Ka‑kit, the TERA-Award has attracted nearly 2,000 projects from 76 countries and has awarded a total of US$4.65 million, positioning itself as an international platform combining prize funding, real-world applications, industry collaboration and capital support for frontier climate innovations.
In response to emerging technological challenges, TERA-Award 2026 will introduce two new categories alongside its four established tracks, namely AI × Energy and Next-Generation Energy, according to a statement.
The AI × Energy category promotes the integration of artificial intelligence into energy systems to enhance efficiency and resilience, while the Next-Generation Energy category expands beyond renewables to include advanced nuclear technologies.
Last year’s edition attracted 785 projects and concluded with an award ceremony at the University of Cambridge.
-- BERNAMA
The award has expanded its global reach through strategic collaborations with the United Nations Trade and Development (UNCTAD) and the University of Cambridge Institute for Sustainability Leadership (CISL).
UNCTAD provides UN policy expertise and global networks to connect TERA-Award innovations with international markets for rapid deployment, while CISL strengthens evaluation through world-leading climate/energy research to identify commercially viable projects.
“By collaborating with international organisations and governments worldwide, we aim to accelerate the real-world deployment of TERA‑Award projects and deliver practical technology pathways for the global energy transition,” said TERA‑Award Organising Committee Executive Chairman, Alan Chan Ying-lung.
Founded in 2021 by Dr Peter Lee Ka‑kit, the TERA-Award has attracted nearly 2,000 projects from 76 countries and has awarded a total of US$4.65 million, positioning itself as an international platform combining prize funding, real-world applications, industry collaboration and capital support for frontier climate innovations.
In response to emerging technological challenges, TERA-Award 2026 will introduce two new categories alongside its four established tracks, namely AI × Energy and Next-Generation Energy, according to a statement.
The AI × Energy category promotes the integration of artificial intelligence into energy systems to enhance efficiency and resilience, while the Next-Generation Energy category expands beyond renewables to include advanced nuclear technologies.
Last year’s edition attracted 785 projects and concluded with an award ceremony at the University of Cambridge.
-- BERNAMA
AGIBOT Accelerates Singapore Engagement with Diversified Approaches and Deployment-Focused Initiatives
SINGAPORE, Feb 23 (Bernama-GLOBE NEWSWIRE) -- AGIBOT, a leading robotics company specializing in embodied intelligence, is continuing to build its presence in Singapore following its initial market entry in 2025. Through a series of industry engagements, technical exchanges, and infrastructure visits, AGIBOT is engaging with local stakeholders to better understand the needs of Singapore’s aviation and infrastructure sectors and explore practical deployment opportunities.
“Singapore is an important strategic market for AGIBOT as we continue to grow our presence across Asia-Pacific,” said Abel Deng, President, Asia-Pacific & Middle East Region, AGIBOT. “Through our engagement here, we hope to better understand local industry needs and explore practical collaboration opportunities with partners in Singapore.”
Following its official market entry in Singapore in October 2025, AGIBOT initiated a new phase of local engagement on 11 February through participation in a Chinese New Year event held in Singapore. During the program, AGIBOT presented selected elements of its robotics portfolio, including a robotic dog demonstration. The event provided an opportunity to introduce its technological capabilities to invited guests from the business and professional community.
As part of its ongoing Singapore market engagement, AGIBOT took part in a blessing ceremony at Sentosa on 17 February, with subsequent activities held on 20 and 21 February. The events were attended by global tourists, invited guests, and business representatives. AGIBOT showcased its humanoid robotics in a hospitality environment, providing guests with an opportunity to observe its system design and mobility features. The event formed part of AGIBOT’s broader introduction of its robotics portfolio to the Singapore market.
Further advancing its deployment-oriented approach, AGIBOT featured its robotics technology at Changi Airport Terminal 5 (T5) in collaboration with Certis Group. The T5 display marked an important step in assessing robotics integration within one of the world’s leading aviation hubs. The showcase focused on evaluating operational suitability in complex, high-security and high-traffic environments, supporting continued exploration of intelligent systems within aviation and infrastructure settings.
According to global research firm Omdia, AGIBOT shipped more than 5,100 humanoid robots worldwide in 2025, ranking first globally in shipment. The milestone reflects AGIBOT’s industrial-scale production capability and expanding international footprint across research, industrial, and commercial environments.
In Singapore, AGIBOT is adopting a phased deployment strategy centred on controlled testing, operational feedback, and local collaboration. Rather than focusing solely on demonstration, AGIBOT is prioritising measurable performance assessment and alignment with real operational workflows to ensure long-term sustainability of humanoid robotics applications.
Beyond on-site evaluations, AGIBOT is exploring diversified market approaches in Singapore, including potential joint ventures, leasing collaborations, and the establishment of a regional experience centre to support technical demonstrations, system evaluation, and enterprise training. These initiatives are intended to facilitate knowledge exchange while ensuring that future robotics deployment models remain aligned with local operational expectations.
Through progressive engagement and practical deployment assessment, AGIBOT is steadily expanding its presence in Singapore as part of its broader Southeast Asia growth strategy.
For more information, please visit AGIBOT online at AGIBOT.com and follow AGIBOT on socials:
https://www.facebook.com/AGIBOT.zhiyuan
https://x.com/AGIBOT_zhiyuan
https://www.instagram.com/AGIBOT_
https://www.youtube.com/@AGIBOT-robot
About AGIBOT
AGIBOT is dedicated to driving innovation through the integration of AI and robotics, creating world-leading general-purpose embodied robot products and an application ecosystem. Built on the foundation of the robotic body and powered by the fusion of interaction, manipulation, and locomotion intelligence - "1 Robotic Body + 3 Intelligence" - AGIBOT is a leading robotics company in the industry to deliver a complete product portfolio and deploy across all major application scenarios. According to industry analysts, AGIBOT ranked No.1 globally in humanoid robot shipments in 2025.
Media Contacts:
Jason Liu
AGIBOT
liupeng1@agibot.com
Aineena Rozario (PR Consultant)
PNTR Group
aineena@pntr.group
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/46075e45-1def-439c-adaf-4d5957c93a4f
https://www.globenewswire.com/NewsRoom/AttachmentNg/f8728799-a1b7-4225-bf39-f0a511429786
https://www.globenewswire.com/NewsRoom/AttachmentNg/08890cbc-97d5-45e7-8d2c-f918a66e9386
SOURCE: AgiBot Innovation (Shanghai) Technology Co., Ltd.
“Singapore is an important strategic market for AGIBOT as we continue to grow our presence across Asia-Pacific,” said Abel Deng, President, Asia-Pacific & Middle East Region, AGIBOT. “Through our engagement here, we hope to better understand local industry needs and explore practical collaboration opportunities with partners in Singapore.”
Following its official market entry in Singapore in October 2025, AGIBOT initiated a new phase of local engagement on 11 February through participation in a Chinese New Year event held in Singapore. During the program, AGIBOT presented selected elements of its robotics portfolio, including a robotic dog demonstration. The event provided an opportunity to introduce its technological capabilities to invited guests from the business and professional community.
As part of its ongoing Singapore market engagement, AGIBOT took part in a blessing ceremony at Sentosa on 17 February, with subsequent activities held on 20 and 21 February. The events were attended by global tourists, invited guests, and business representatives. AGIBOT showcased its humanoid robotics in a hospitality environment, providing guests with an opportunity to observe its system design and mobility features. The event formed part of AGIBOT’s broader introduction of its robotics portfolio to the Singapore market.
Further advancing its deployment-oriented approach, AGIBOT featured its robotics technology at Changi Airport Terminal 5 (T5) in collaboration with Certis Group. The T5 display marked an important step in assessing robotics integration within one of the world’s leading aviation hubs. The showcase focused on evaluating operational suitability in complex, high-security and high-traffic environments, supporting continued exploration of intelligent systems within aviation and infrastructure settings.
According to global research firm Omdia, AGIBOT shipped more than 5,100 humanoid robots worldwide in 2025, ranking first globally in shipment. The milestone reflects AGIBOT’s industrial-scale production capability and expanding international footprint across research, industrial, and commercial environments.
In Singapore, AGIBOT is adopting a phased deployment strategy centred on controlled testing, operational feedback, and local collaboration. Rather than focusing solely on demonstration, AGIBOT is prioritising measurable performance assessment and alignment with real operational workflows to ensure long-term sustainability of humanoid robotics applications.
Beyond on-site evaluations, AGIBOT is exploring diversified market approaches in Singapore, including potential joint ventures, leasing collaborations, and the establishment of a regional experience centre to support technical demonstrations, system evaluation, and enterprise training. These initiatives are intended to facilitate knowledge exchange while ensuring that future robotics deployment models remain aligned with local operational expectations.
Through progressive engagement and practical deployment assessment, AGIBOT is steadily expanding its presence in Singapore as part of its broader Southeast Asia growth strategy.
For more information, please visit AGIBOT online at AGIBOT.com and follow AGIBOT on socials:
https://www.facebook.com/AGIBOT.zhiyuan
https://x.com/AGIBOT_zhiyuan
https://www.instagram.com/AGIBOT_
https://www.youtube.com/@AGIBOT-robot
About AGIBOT
AGIBOT is dedicated to driving innovation through the integration of AI and robotics, creating world-leading general-purpose embodied robot products and an application ecosystem. Built on the foundation of the robotic body and powered by the fusion of interaction, manipulation, and locomotion intelligence - "1 Robotic Body + 3 Intelligence" - AGIBOT is a leading robotics company in the industry to deliver a complete product portfolio and deploy across all major application scenarios. According to industry analysts, AGIBOT ranked No.1 globally in humanoid robot shipments in 2025.
Media Contacts:
Jason Liu
AGIBOT
liupeng1@agibot.com
Aineena Rozario (PR Consultant)
PNTR Group
aineena@pntr.group
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/46075e45-1def-439c-adaf-4d5957c93a4f
https://www.globenewswire.com/NewsRoom/AttachmentNg/f8728799-a1b7-4225-bf39-f0a511429786
https://www.globenewswire.com/NewsRoom/AttachmentNg/08890cbc-97d5-45e7-8d2c-f918a66e9386
SOURCE: AgiBot Innovation (Shanghai) Technology Co., Ltd.
Friday, 20 February 2026
Project B Taps Fashion Industry Veteran William Kim as Chief Lifestyle Officer
Global basketball platform merges elite sport with fashion, design, and culture
SINGAPORE. Feb 20 (Bernama-BUSINESS WIRE) -- Project B, an elite global women’s and men’s basketball grand prix built for a new generation of athletes and fans, today announced the appointment of William Kim as Chief Lifestyle Officer. In this strategic role, Kim will lead Project B’s premium lifestyle business across merchandise, brand collaborations, and cultural partnerships as Project B expands across Europe, Asia, and the Americas to create the most premium cultural platform in global sport.
“We are building a model designed for 2030 and beyond,” said Kim. “It starts with creating exceptional products. We’re sourcing the highest quality natural fibers for every moment in an athlete’s day and offering those same collections to the broader fan community. From design to supply chain to final consumer experience, we are operating with the same discipline and control as a luxury house, overseeing product, distribution, and brand experience holistically.”
Kim will lead Project B’s global lifestyle strategy, integrating sport, fashion, and community into a unified identity centered on quality and iconic design. He will oversee the development of high-quality performance apparel for athletes using natural fibers, elevated collections for fans, and brand collaborations tied to host cities and culture-defining partners. He will also shape an AI-driven commerce model built for a streaming-first, social-native platform, ensuring that product, distribution, and brand experience operate cohesively across markets.
“Basketball is culture,” said Geoff Prentice, Co-Founder of Project B. “From day one, we are building a premium platform rooted in uncompromising quality. Our collections will be crafted from natural fabrics with no synthetics and no shortcuts, designed and developed in house so we control the standard end to end. William understands how to build brands that live beyond the game, and his global perspective and design sensibility will be instrumental as we scale.”
Kim brings extensive international experience in brand building, retail innovation, and cultural strategy, with a track record of elevating global businesses at the intersection of sport, fashion, and consumer experience. He previously served as CEO of Shinsegae International, CEO of Rapha, CEO of AllSaints, Global EVP at Samsung Mobile, SVP at Burberry, and held executive roles within Gucci Group.
As Project B expands into key international markets the appointment signals the company’s commitment to building a global cultural platform that will outfit players and fans in the very best natural fibers and high-quality textiles.
About Project B
Project B is a global sports platform built for players and fans. Starting with basketball, Project B is creating a high-stakes, international tournament circuit featuring the world’s top men’s and women’s players, competing in world-class cities across Asia, Europe, and the Americas. Designed for a streaming, social, and mobile-first world, Project B combines live elite competition with deep storytelling, reaching audiences globally.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20260219529241/en/
Contact
Press Contacts
johanna@trailrunnerint.com
Source : Project B
SINGAPORE. Feb 20 (Bernama-BUSINESS WIRE) -- Project B, an elite global women’s and men’s basketball grand prix built for a new generation of athletes and fans, today announced the appointment of William Kim as Chief Lifestyle Officer. In this strategic role, Kim will lead Project B’s premium lifestyle business across merchandise, brand collaborations, and cultural partnerships as Project B expands across Europe, Asia, and the Americas to create the most premium cultural platform in global sport.
“We are building a model designed for 2030 and beyond,” said Kim. “It starts with creating exceptional products. We’re sourcing the highest quality natural fibers for every moment in an athlete’s day and offering those same collections to the broader fan community. From design to supply chain to final consumer experience, we are operating with the same discipline and control as a luxury house, overseeing product, distribution, and brand experience holistically.”
Kim will lead Project B’s global lifestyle strategy, integrating sport, fashion, and community into a unified identity centered on quality and iconic design. He will oversee the development of high-quality performance apparel for athletes using natural fibers, elevated collections for fans, and brand collaborations tied to host cities and culture-defining partners. He will also shape an AI-driven commerce model built for a streaming-first, social-native platform, ensuring that product, distribution, and brand experience operate cohesively across markets.
“Basketball is culture,” said Geoff Prentice, Co-Founder of Project B. “From day one, we are building a premium platform rooted in uncompromising quality. Our collections will be crafted from natural fabrics with no synthetics and no shortcuts, designed and developed in house so we control the standard end to end. William understands how to build brands that live beyond the game, and his global perspective and design sensibility will be instrumental as we scale.”
Kim brings extensive international experience in brand building, retail innovation, and cultural strategy, with a track record of elevating global businesses at the intersection of sport, fashion, and consumer experience. He previously served as CEO of Shinsegae International, CEO of Rapha, CEO of AllSaints, Global EVP at Samsung Mobile, SVP at Burberry, and held executive roles within Gucci Group.
As Project B expands into key international markets the appointment signals the company’s commitment to building a global cultural platform that will outfit players and fans in the very best natural fibers and high-quality textiles.
About Project B
Project B is a global sports platform built for players and fans. Starting with basketball, Project B is creating a high-stakes, international tournament circuit featuring the world’s top men’s and women’s players, competing in world-class cities across Asia, Europe, and the Americas. Designed for a streaming, social, and mobile-first world, Project B combines live elite competition with deep storytelling, reaching audiences globally.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20260219529241/en/
Contact
Press Contacts
johanna@trailrunnerint.com
Source : Project B
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