KUALA LUMPUR, March 5 (Bernama) -- The world’s travel data co-op and traveller intelligence provider, ADARA has unveiled a comprehensive insight, execution and analysis suite of products to transform tourism marketing.
Destination Marketing Cloud enables destination marketers to apply traveller behaviour intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.
The California-based ADARA said the platform also delivered robust searching and booking insights, ensuring more accurate messaging, personalisation, targeting and insights.
Tourism brands can see returns on investment in website and media campaigns to know the drivers of higher booking rates and visitation.
Marketers can also identify which competitive destinations and origin markets drive revenue most efficiently, and understand how the most valuable visitors search, book, spend and travel.
ADARA chief executive officer, Layton Han said typically, tourism brands had to guess their total share of a particular market, getting only a partial view of consumer behaviour and bookings. Nevertheless, ADARA Destination Marketing Cloud delivers a much more comprehensive picture.
“Now, our tourism partners can learn, act, measure and modify their marketing with total confidence and a more accurate and personalised approach.
More details at https://www.adara.com
-- BERNAMA
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