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| Lenovo named Official FIFA Technology Partner to enhance fan experiences and global broadcasts. (Graphic: Business Wire) |
· Agreement covers FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ and was revealed on stage at Lenovo’s annual Tech World innovation event
· Lenovo to provide FIFA technology – from AI (Artificial Intelligence) innovation to devices and data center infrastructure – to enhance fan experiences and global broadcasts
· Lenovo and FIFA to leverage technology and innovation to grow the game globally
SEATTLE, Oct 16 (Bernama-BUSINESS WIRE) -- At Lenovo’s annual Tech World innovation event, Lenovo and FIFA have revealed the multinational company as Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil.
· Lenovo to provide FIFA technology – from AI (Artificial Intelligence) innovation to devices and data center infrastructure – to enhance fan experiences and global broadcasts
· Lenovo and FIFA to leverage technology and innovation to grow the game globally
SEATTLE, Oct 16 (Bernama-BUSINESS WIRE) -- At Lenovo’s annual Tech World innovation event, Lenovo and FIFA have revealed the multinational company as Official FIFA Technology Partner – FIFA’s top tier sponsorship category – in a deal that includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241015870640/en/
The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world’s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world.
Lenovo’s products, services and solutions, including its emerging suite of innovations that both leverage and power AI (Artificial Intelligence), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments. The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratize data across all global football-playing nations.
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