Wednesday 29 July 2020

SweeGen offers more sugar reduction solutions in Australia, New Zealand with FSANZ approval

KUALA LUMPUR, July 29 -- Sugar reduction solutions company, SweeGen recently announced that Food Standards Australia New Zealand (FSANZ) has assessed and approved Bestevia® Reb E stevia sweetener as a food additive.

This is stated in Application A1183, published on July 28.

Under the Food Standards Code, FSANZ has approved a new specification for the steviol glycoside Rebaudioside E, produced by SweeGen’s proprietary stevia leaf-based bioconversion process.

According to a statement, this decision builds on previous approvals by FSANZ in 2019 for SweeGen’s Bestevia Rebs D and M.

“Achieving FSANZ approval for Rebaudioside E shows our clear commitment to delivering a wide range of sweetness and taste solutions for customers in the region,” said senior director of business development (Asia-Pacific), Lewis Tessarolo.

“With the growing health awareness among consumers, coupled with government health initiatives to curb obesity and diabetes, SweeGen can help brands obtain the sugar reduction they need.”

With this new approval, food and beverage manufacturers in the region now have greater access to SweeGen’s Bestevia e+ Taste Solutions portfolio.

This exclusive taste and sweetener platform offers sugar reduction solutions for applications across the spectrum, including beverages, dairy, confectionery, bakery and sauces.

Bestevia e+ Taste Solutions deliver one of the industry’s most cost-efficient, great tasting, and complete solutions for reducing sugar.

-- BERNAMA


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