RUN FOR A GOOD CAUSE AT THE 4TH EDITION OF AXA HEARTS IN ACTION RUN!

• AXA Affin General Insurance Berhad (AAGI) advocates 5 good causes in partnership with 5 NGOs with the launch of the 4th edition AXA Hearts in Action Run 2018.
 

• Everyone can participate and support the good cause of their choice, as represented by 5 different coloured T-shirts in AXA Hearts in Action Run 2018.

KUALA LUMPUR, July 10 (Bernama) -- For the 4^th consecutive year, AAGI will be organising AXA Hearts in Action Run 2018 on 30^th September 2018 at Anjung Floria, Putrajaya. AXA Hearts in Action Run was first introduced in 2015 as part of AAGI’s ongoing initiative to engage and give back to the community, and at the same time encourage Malaysians to live a healthy lifestyle.

With the theme “Together We Can Make A Difference”, AAGI focuses on empowering Malaysians to advocate good cause that matters to them and practise healthy living habits.

AAGI and all runners who have registered with AXA Hearts in Action Run 2018 will be contributing a total of RM 50,000 to 5 NGO partners:

• WWF Malaysia - to spread the importance of keeping cool for a sustainable future
• World Vision Malaysia - to empower children as our next generation
• National Kidney Foundation of Malaysia -  to educate the public that kidneys are more than “beans”
• National Cancer Society Malaysia - to drive the awareness of early cancer detection
• Yayasan Jantung Malaysia  - to highlight that nothing beats a healthy heart

Runners are able to choose from 5 coloured T-shirts representing different cause and show their support for the cause of their choice.

“It was emotionally moving to see runners in multi-coloured T-shirts pursuing and running for a cause close to their heart in the last 3 years. It is a clear demonstration of Malaysians who believe in the same purpose coming together as a whole, in a platform that we at AAGI are proud to provide,” said Emmanuel Nivet, CEO of AAGI.

Another highlight for the run this year is the Virtual Run category, which is introduced in response to the encouraging demand from Malaysians who are not able to join the run but wish to support the good causes. Virtual runners can run at their own convenience at any location, between 24^th September 2018 and 7^thOctober 2018. They only need to take a picture of them running with their bib, date of run, time, distance and send to register@score.my to obtain the run medal.

“With the success of AXA Heart in Action Run over the past 3 years, we’re committed to bring everyone together to practise a healthy lifestyle and pursue their preferred good cause, be it at Anjung Floria, Putrajaya or anywhere around the world via Virtual Run. So bring your family and friends, let’s get our hearts in action and make a difference together,” said Rebecca Tan, Chief Marketing Officer and Bancassurance of AAGI.

AXA Heart in Action Run 2018 is targeting 6,500 runners this year with 2 categories below:

Actual Run at Anjung Floria, Putrajaya
12km (Men & Women): RM 70 per runner
6km (Men & Women): RM 60 per runner; RM 40 per runner (children aged 3 - 12)

Virtual Run 
12km (Men & Women): RM 70 per runner
6km (Men & Women): RM 60 per runner; RM 40 per runner (children aged 3 - 12)

In addition to a fun-filled run, participants and their family members will be treated to a lineup of engaging activities. The run’s official sponsors include Brooks, MyTOWN Shopping Centre, Revive, ecoBrown’s, HealonWheel, Belvita Breakfast, Nestlé Fitnesse and Nestlé Milo.

Registration for AXA Hearts in Action Run 2018 is now open at www.axa.com.my/axa-hearts-in-action-run. Runners may follow AXA Affin Insurance Malaysia Facebook page for more updates.

Source : AXA Affin General Insurance Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Name : Sheena Ho
Brand, Communications & CR
Tel : +603 2170 8548
Email : sheena.ho@axa.com.my

--BERNAMA