KUALA LUMPUR, June 1 (Bernama) -- ROKA has announced a multi-year global partnership with IRONMAN, a Wanda Sports Holdings company that makes ROKA the official global wetsuit and swim partner of IRONMAN, the IRONMAN World Championship and IRONMAN 70.3 World Championship events.
Under the partnership, ROKA will sell co-branded swim products online via both companies' websites and will continue to give out the ROKA Fastest Swimmer Award to the fastest age group athlete during each event's swim.
In a statement, it said IRONMAN athletes would be able to sample ROKA's groundbreaking technology before they buy at each IRONMAN event in the IRONMAN Village and have exclusive access to new products during the lead up to their races.
ROKA chief executive officer and co-founder, Rob Canales said the company was excited to collaborate with IRONMAN on new products and services and to immediately bring their existing ones to more athletes around the world.
The partnership has expanded the physical presence at IRONMAN events across the globe as ROKA and IRONMAN are collaborating on the IRONMAN World Championship swim products this October in honour of IRONMAN's 40th Anniversary.
In the last six years, ROKA has designed advanced high-performance wetsuits, goggles, eyewear, swimskins and race apparel which have been worn to numerous world titles and wins by the world's best triathletes.
ROKA is an Austin-based performance multisport brand which started in a garage in Austin, Texas with humble beginnings and laser-beam focus. More information at www.roka.com and www.ironman.com.
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