Branding expert and agency veteran joins marketing technology leader
SINGAPORE, May 30 (Bernama-BUSINESS WIRE) -- Amobee,
a global leader in marketing technology, today announced the
appointment of experienced executive Patricia Goh as Vice President,
Southeast Asia, to spearhead growth in its digital advertising solutions
business.
Goh will be responsible for leading Amobee’s Southeast
Asia operations and delivering new digital marketing solutions to
brands and advertising agencies. She will report to Amobee’s Senior Vice
President of Asia, Robert Woolfrey.
Goh joins Amobee
from Starcom Singapore, where she was Managing Director. In that role,
Goh was responsible for overall management, talent development, strategy
and growth. Her expertise across industries was a cornerstone of her
quick ascension within Starcom Worldwide.
Goh will lead Amobee’s
client-focused digital consulting solutions team, leveraging Amobee’s
technology platform and programmatic media capabilities, along with its
social advertising partnerships with Facebook, Twitter, Instagram and
Pinterest. An industry veteran, Goh is an expert in Southeast Asia
marketing and technology, and a native of Singapore.
Woolfrey
said: “Patricia’s solutions-focused management style and passion for
technology has proven successful in driving growth in a dynamic
environment, and we are excited to welcome her to the team.”
The appointment follows the recent acquisition by Amobee of Turn,
a leading global technology platform for marketers and agencies, for
US$310 million. The strategic acquisition by Singtel subsidiary Amobee
is aimed at transforming into a significant digital marketing player in
Asia and around the globe.
The acquisition of Turn will also enable
Amobee to offer marketers an independent end-to-end advertising and data
management platform across all channels, formats and devices.
Amobee
also announced the appointment of Sam Yadallee to the position of VP
Commercial, Asia. Yadallee, who has moved to Singapore from London,
worked as Amobee’s VP of Commercial Partnerships in Europe, and was
formerly Head of Digital Investment for leading media agency Maxus in
the U.K.
The new additions to the Amobee senior management team
follows the appointment last year of Todd Chu to the position of Senior
Vice President, Global Operator Innovation, responsible for developing
Amobee’s data relationships with service providers.
“We have
assembled a strong management team at Amobee in Asia and we are
confident we can bring incredible value to brands and agencies seeking
to execute digital campaigns across display, video, mobile and social
channels,” said Woolfrey. “The digital marketing industry is changing
rapidly and our customers are looking for the best way to maximise their
investments. Our focus is to help them achieve their goals.”
Goh
said she was looking forward to the opportunity at Amobee, adding that
brands and agencies were looking for a technology partner that can
deliver a consolidated and cross-platform approach to their digital
campaigns.
"Amobee is a unique company in the digital marketing
technology space, as it can provide the full suite of services to
advertisers seeking to deploy data and customer insights to their
advantage,” Goh said. “Amobee is changing the way brands and agencies
can connect with consumers with data and technology. I’m also thrilled
at the exciting opportunities Singtel brings across Asia, Australia and
Africa, where the Singtel Group footprint reaches some 640 million
customers across 22 countries.”
ABOUT AMOBEE
Amobee
is a global marketing technology company serving the world's leading
brands and agencies. Amobee's patented Brand Intelligence technology
measures digital engagement to provide a deeper understanding of
audiences, their mindset and interests. Amobee's unified platform
enables marketers to seamlessly plan and activate cross channel,
programmatic media campaigns using Brand Intelligence, and includes ads
API integrations with Facebook, Twitter, Instagram, Pinterest and
Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the
largest telecommunications companies in the world, which reaches 640
million mobile subscribers. Amobee operates across North America,
Europe, Middle East, Asia and Australia. www.amobee.com
a global leader in marketing technology, today announced the
appointment of experienced executive Patricia Goh as Vice President,
Southeast Asia, to spearhead growth in its digital advertising solutions
business.
Goh will be responsible for leading Amobee’s Southeast
Asia operations and delivering new digital marketing solutions to
brands and advertising agencies. She will report to Amobee’s Senior Vice
President of Asia, Robert Woolfrey.
Goh joins Amobee
from Starcom Singapore, where she was Managing Director. In that role,
Goh was responsible for overall management, talent development, strategy
and growth. Her expertise across industries was a cornerstone of her
quick ascension within Starcom Worldwide.
Goh will lead Amobee’s
client-focused digital consulting solutions team, leveraging Amobee’s
technology platform and programmatic media capabilities, along with its
social advertising partnerships with Facebook, Twitter, Instagram and
Pinterest. An industry veteran, Goh is an expert in Southeast Asia
marketing and technology, and a native of Singapore.
Woolfrey
said: “Patricia’s solutions-focused management style and passion for
technology has proven successful in driving growth in a dynamic
environment, and we are excited to welcome her to the team.”
The appointment follows the recent acquisition by Amobee of Turn,
a leading global technology platform for marketers and agencies, for
US$310 million. The strategic acquisition by Singtel subsidiary Amobee
is aimed at transforming into a significant digital marketing player in
Asia and around the globe.
The acquisition of Turn will also enable
Amobee to offer marketers an independent end-to-end advertising and data
management platform across all channels, formats and devices.
Amobee
also announced the appointment of Sam Yadallee to the position of VP
Commercial, Asia. Yadallee, who has moved to Singapore from London,
worked as Amobee’s VP of Commercial Partnerships in Europe, and was
formerly Head of Digital Investment for leading media agency Maxus in
the U.K.
The new additions to the Amobee senior management team
follows the appointment last year of Todd Chu to the position of Senior
Vice President, Global Operator Innovation, responsible for developing
Amobee’s data relationships with service providers.
“We have
assembled a strong management team at Amobee in Asia and we are
confident we can bring incredible value to brands and agencies seeking
to execute digital campaigns across display, video, mobile and social
channels,” said Woolfrey. “The digital marketing industry is changing
rapidly and our customers are looking for the best way to maximise their
investments. Our focus is to help them achieve their goals.”
Goh
said she was looking forward to the opportunity at Amobee, adding that
brands and agencies were looking for a technology partner that can
deliver a consolidated and cross-platform approach to their digital
campaigns.
"Amobee is a unique company in the digital marketing
technology space, as it can provide the full suite of services to
advertisers seeking to deploy data and customer insights to their
advantage,” Goh said. “Amobee is changing the way brands and agencies
can connect with consumers with data and technology. I’m also thrilled
at the exciting opportunities Singtel brings across Asia, Australia and
Africa, where the Singtel Group footprint reaches some 640 million
customers across 22 countries.”
ABOUT AMOBEE
Amobee
is a global marketing technology company serving the world's leading
brands and agencies. Amobee's patented Brand Intelligence technology
measures digital engagement to provide a deeper understanding of
audiences, their mindset and interests. Amobee's unified platform
enables marketers to seamlessly plan and activate cross channel,
programmatic media campaigns using Brand Intelligence, and includes ads
API integrations with Facebook, Twitter, Instagram, Pinterest and
Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the
largest telecommunications companies in the world, which reaches 640
million mobile subscribers. Amobee operates across North America,
Europe, Middle East, Asia and Australia. www.amobee.com
Contacts
DC Communications
Sydney / Australia
Duncan W Craig, 61-414-525-218
duncan@dc-comms.com
dc-comms.com
twitter.com/duncanwc
Sydney / Australia
Duncan W Craig, 61-414-525-218
duncan@dc-comms.com
dc-comms.com
twitter.com/duncanwc
Source: Amobee
AMOBEE APPOINTS EXPERIENCED LEADER PATRICIA GOH AS VP, SOUTHEAST ASIA
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