KUALA LUMPUR, Jan 26 (Bernama) -- California-based PubMatic, Inc., today
announced its financial year 2016 results, marked by the highest levels of
revenue, profit and free cash flow performance in its ten-year history.
The automation solutions company for an open digital media industry also posted
an adjusted EBITDA margin of over 30 per cent.
In a statement, PubMatic said the key drivers of the results include an
increased adoption of header bidding, increased mobile and video monetisation
and its renewed commitment to customer satisfaction.
Currently, the header bidding technology represents over 75 per cent, of all of
PubMatic's available impressions since it launched globally in 2012.
According to its recently released 2016 Quarterly Mobile Index (QMI),
PubMatic's advanced mobile monetisation strategies such as private marketplaces
and header bidding, resulted in average PubMatic mobile eCPMs increasing by
over 30 per cent for mobile web and 16 per cent for mobile app year-over-year.
As such 75 per cent of PubMatic's impressions were generated via mobile
devices, while the company realised over 25 per cent of marketer spend, placed
against video in the fourth quarter (Q4) 2016.
"Our focus on sell side digital media execution enables publishers and app
developers to take control of their advertising decisioning.
"Header bidding and corresponding wrapper technology, maximises the value
of demand through increased access to buyers and competitive CPMs," said
Co-Founder and Chief Executive Officer, Rajeev Goel.
-- BERNAMA