Wednesday, 19 October 2016

STARBUCKS ELEVATES BELINDA WONG TO CHIEF EXECUTIVE OFFICER, STARBUCKS CHINA; TARGETS 5,000 STORES IN MAINLAND CHINA BY 2021

Strengthens its Long-Term Commitment to China by naming Leo Tsoi Chief Operating Officer of Starbucks China

SHANGHAI, Oct 19 (Bernama-BUSINESS WIRE) -- Starbucks Coffee Company (NASDAQ: SBUX) today announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China - from 400 stores in 2011 to over 2,300 stores today - by leading on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China by 2021. She will continue to report to John Culver, group president, Starbucks Global Retail.

"Over the past five years, Belinda's vision, experience and push for innovation has elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China," said John Culver, group president, Starbucks Global Retail. "Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term."
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