KUALA LUMPUR, July 1 (Bernama) -- In a bid to introduce the culture and tourism resources of Chongqing Liangjiang New Area, a video clip entitled ‘Open Liangjiang, the City of the Future’ was recently broadcast.
Broadcast by Chongqing TV, the programme tells the story of inland opening-up, reform and innovation, efforts of going global and intelligence in the area.
The campaign is part of Chongqing's plan to build a global tourism destination by telling China's stories.
Via the transformation of the discourse, the local cultural tourism resources and development strategies are narrated in an eloquent way, which quickly became a popular topic.
Chongqing launched a half-year cultural tour promotion campaign to encourage local officials to introduce local culture and scenery on March 25, in a bid to explore the city's historical and cultural resources and philosophies.
Data from mobile platforms such as Douyin showed that online attention to Chongqing increased five-fold year on year, boasting tens of billions of exposures.
As a focus region for global investors, Chongqing Liangjiang New Area has been developing at a fast pace, attracting 1.4 trillion yuan of investments since its establishment in 2010.
Chongqing Liangjiang New Area received 32.42 million tourists, with annual tourism revenue reaching 44.857 billion yuan last year. (100 yuan = RM60.40)
-- BERNAMA
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