"As a board member for the past year, Chelsea has been instrumental in helping True Religion evolve the brand," said Gene Davis, chair of the True Religion board. "We are fortunate to have someone of Chelsea's caliber and experience step up to lead the company as we continue to innovate our products and customer experience. In addition, we would also like to recognize and thank John for his incredible leadership and dedication to the brand."
Ms. Grayson said, "As a Los Angeles native, I am honored to have been chosen to lead an iconic brand like Los Angeles-based True Religion. I look forward to continuing the momentum started with recent initiatives like adding Bella Hadid as a millennial face of the brand and our partnership with global sports juggernaut, Manchester United."
While Ms. Grayson serves as interim CEO, the True Religion board intends to conduct a process to identify a permanent CEO.
Before joining the board of directors of True Religion last year, Ms. Grayson was the CEO and a board member of American Apparel (formerly NYSE MKT: APP). She also sits on the board of directors of Delta Dental of California (where she is a member of the Nominating & Corporate Governance Committee), and the advisory board of Marca Global.
About True Religion
In 2002, True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread at two-stitch-per-inch process, the True Religion Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. True Religion speaks to the uniqueness found in all of us. The brand is worn by athletes, musicians, and artists globally to express their individual style. Delivering an exclusive assortment of iconic styles, True Religion Brand Jeans focuses on producing high quality premium denim and sportwear for men’s, women’s and kids.
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