KUALA LUMPUR, July 12 (Bernama) -- Fusionex -- a data technology provider-- has provided its Big Data Analytics (BDA) and Artificial Intelligence (AI) for a financial services group to enhance its e-payment business to gain deeper understanding on customers.
The client has a vision to be the leading provider of micropayments, in line with their vision of a cashless society managing a massive cashless system and platform, allowing users to store currency in portable digital wallets for various payment points including F&B and retail.
Fusionex International founder and group chief executive officer, Datuk Seri Ivan Teh said by consolidating disparate data sets, the client may develop a perceptive understanding of user behavior to craft targeted promotions, implement real-time pricing and manage risk.
Client will also be able to detect if there are large crowds at the various payment points and accurately determine peak hour patterns at merchant outlets as the platform will help the client cope with the massive data that is flowing through its veins, a statement said.
Fusionex BDA is an end-to-end data management and analytics platform with the ability to analyse voluminous amounts of data at near-real-time speed to reveal trends, patterns and hidden insights.
Fusionex is specialising in Analytics, Big Data, Machine Learning and AI. It has entered strategic partnership with Alibaba Cloud to drive digital transformation. More information at www.fusionex-international.com.
-- BERNAMA
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