KUALA LUMPUR, Malaysia, March 12 (Bernama-BUSINESS WIRE) -- Fusionex,
a multi-award-winning, leading data technology provider specializing in
Analytics, Big Data, Machine Learning, and Artificial Intelligence
(AI), has commenced a digital insurance initiative for leading Takaful
insurance company STMB. Takaful Malaysia’s online sales portal “Click
for Cover” was launched at a grand ceremony and signalled the digital
transformation of their business processes with Fusionex technology. The
launch ceremony was officiated by Datuk Seri Johari Abdul Ghani,
Finance Minister II, and marked the beginning of a seamless customer
experience in purchasing and renewing insurance policies online via
data-centric approach.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180311005072/en/
Leveraging
Fusionex technology, Takaful’s digital insurance initiative is able to
help customers process their applications, issue quotations, perform
underwriting, send cover notes and e-documents via a customer-focussed
and seamless online platform. The platform focuses on providing the best
service to its customers, with the ability to understand each customer
in a more personalized way. This is in line with Takaful’s strategy of
reaching out to its prospects and customers anywhere, anytime and
anyhow, while having the ability to introduce newer products and
targeted features that their customers will find more useful and
relevant to their specific needs.
The launch also witnessed the
signing of a memorandum of agreement between Fusionex and Takaful, as
well as signings between Takaful and Remark, a digital marketing
company. Collaboration agreements for online distribution with Lembaga
Tabung Haji (LTH) and Bank Islam (BIMB) were also signed to introduce
online Takaful products to depositors of LTH and customers of BIMB.
Fusionex
Group CEO Dato’ Seri Ivan Teh said, “Innovation needs to be at the core
of businesses, as this differentiates the leaders versus the followers.
Today, we are pleased to witness Takaful Malaysia making great strides
in this direction. Fusionex is delighted to be a key partner in Takaful
Malaysia’s exciting digital transformation journey, and we are confident
that this initial success will lead to many more success stories with
Takaful Malaysia.”
Takaful Malaysia Group CEO Dato’ Sri Mohamed
Hassan Kamil said, “Today’s launch of our digital strategy plan
signifies our commitment towards revolutionizing the way we will grow
our business by digitally transforming our sales and operations. By
embracing digital tools and technology to offer up differentiated
product offerings and services, we will delight our customers with a
better user experience, enhanced protection products and high quality
service. Our customers will benefit from an integrated multi-channel
experience and this is part of our ongoing efforts to stay ahead of the
curve.”
Datuk Seri Johari Abdul Ghani, Finance Minister II
stated, “Today’s launch of Takaful Malaysia’s digital strategy is very
much in line with the overall digital strategy outlined by the
Government in growing the digital economy.”
The “Click for Cover”
portal, which is powered by Fusionex technology, provides a
data-centric, easy-to-use interface for customers to access the
company’s products online with e-payment facilities and real-time
underwriting capabilities. “Click for Cover” has the first fully
integrated medical underwriting engine online in Malaysia where rating
decisions will be generated online. Currently, the portal offers Motor,
Personal Accident (PA) and Medical products. More products such as Term
Life, Critical Illness and Travel PA Takaful will be made available
later this year.
Dato’ Sri Hassan Kamil said, “Our strategic
partnership with Fusionex and Remark is in line with our business goals
to make our digital strategy the key driver of our innovation efforts,
thereby boosting our competitiveness and powering future growth.”
Dato’
Seri Ivan Teh commented, “In this data-driven age, embracing data
technology is no longer a luxury, but rather a must if one wants to
remain relevant and competitive. The ultimate goal of digital
transformation is great user experience; hence it’s crucial that we work
with our customers to focus on the consumer and the user journey,
leveraging powerful technology. We believe that it is only through this
lens and a user-centric approach will businesses be able to thrive and
scale to greater heights.”
View source version on businesswire.com: http://www.businesswire.com/news/home/20180311005072/en/
Contact
Media:
Pi PR Consultancy
Visithra Manikam
www.pipr.com.my
Source : Fusionex
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