KUALA LUMPUR, Aug 21 (Bernama) -- PureCircle, the world’s leading producer and innovator of stevia sweeteners has launched a great-tasting branded gourmet ice cream with zero added sugar and sweetened with its next-generation stevia leaf sweeteners.
Based in Chicago, the company is debuting the new ‘PureCircle’ ice cream in its hometown in August-end. It will initially be distributed around the city via ‘PureCircle’ ice cream trucks, a statement said.
The plant-based stevia sweeteners such as Reb M have a clean, sugar-like taste, and zero calories. It works extremely well in dessert products like ice cream and in a wide range of beverage and food products.
PureCircle’s new ice cream will be available initially in four flavours: vanilla, chocolate, coffee and salted caramel. There will also be a vegan fruit-flavoured dessert. The new offerings will be available in 5.3-oz mini-cups and pints at launch.
Initially, it will be sold via food trucks circulating in and around Chicago. PureCircle plans to offer ice cream products for sale to restaurants, ice cream parlours, hotels and other foodservice outlets.
The launching demonstrates PureCircle’s confidence in the great taste of its next-generation stevia sweeteners. The capabilities of these sweeteners and its unique expertise in formulating are what make possible the new delicious ‘PureCircle’ ice cream.
In connection with the launching, PureCircle has partnered with the Illinois chapter of JDRF. It will help PureCircle educate its members about this new product and will provide PureCircle opportunities to sample and sell the ice cream at certain JDRF events.
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