Innovid Acquires Taykey To Provide Brands with New Insights into the Impact of Contextual Relevance on Video Engagement

Companies combine video engagement data with contextual intelligence to make more informed decisions for video marketing and creative delivery

NEW YORK, Nov. 30, 2017 (GLOBE NEWSWIRE) -- Innovid, the world’s leading video marketing platform, today announced it has agreed to acquire real-time data intelligence company Taykey to provide brands with new insights into the impact of contextual relevance on video engagement.

In a race towards addressability at the lowest cost, content and context of the ad environment have been sacrificed. Brands have been caught off guard to find that they are reaching the right people in the wrong places. While there are many ongoing initiatives to solve for ads appearing in unsafe or inappropriate places, leveraging content and sentiment to improve quality in video advertising has yet to be realized.

This acquisition combines Innovid’s video engagement and performance data from 500 billion+ video ad views with Taykey’s dataset of contextual intelligence across hundreds of millions of digital activities per day. The combined technology will help brands realize the correlation between relevant content and video ad performance.

“There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize and ultimately deliver video creative at scale,” says Zvika Netter, CEO and co-founder of Innovid. “That’s why this acquisition is so exciting for us - it enhances the breadth of insights that Innovid’s media agnostic platform already delivers to brands and drives more effective video marketing, and provides an additional input for data-driven video strategies.”