FOLLOWING FOUR YEARS OF FMCG SLOWDOWN AND EXPLOSIVE DIGITAL GROWTH IN CHINA, SHOPPER ATTITUDE AND LOYALTY TOWARDS BRANDS IS MOSTLY UNCHANGED

Bain & Company and Kantar Worldpanel’s 14th China Shopper Report also finds that the ‘two-speed’ trend continues in first half of 2017

BEIJING, Oct 24 (Bernama-GLOBE NEWSWIRE) -- Following four years of significant growth in China, e-commerce continues to steadily gain acceptance among consumers, bringing about some clear and noticeable changes to shopping and consumption habits.  However, according to volume two of Bain & Company and Kantar Worldpanel’s 2017 China shopper report, Keeping up with China’s Shoppers at Two Speeds, the rising digital activity has had little impact on certain key elements of consumer behavior, such as brand loyalty.

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