With a New Leadership Structure, Nike Drives Growth Through Key Cities by Doubling Innovation, Speed and Direct Connection to Consumers
BEAVERTON, Ore., June 16 (Bernama-BUSINESS WIRE) -- NIKE, Inc. (NYSE: NKE) today introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Leveraging the power of digital, Nike will drive growth -by accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and deepening one-to-one connections.
"The future of sport will be decided by the company that obsesses the needs of the evolving consumer," said Mark Parker, NIKE, Inc. Chairman, President, and CEO. "Through the Consumer Direct Offense, we're getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever."
BEAVERTON, Ore., June 16 (Bernama-BUSINESS WIRE) -- NIKE, Inc. (NYSE: NKE) today introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Leveraging the power of digital, Nike will drive growth -by accelerating innovation and product creation, moving even closer to the consumer through Key Cities, and deepening one-to-one connections.
"The future of sport will be decided by the company that obsesses the needs of the evolving consumer," said Mark Parker, NIKE, Inc. Chairman, President, and CEO. "Through the Consumer Direct Offense, we're getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever."
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