KUALA LUMPUR, Jan 26 (Bernama) -- California-based PubMatic, Inc., today
announced its financial year 2016 results, marked by the highest levels of
revenue, profit and free cash flow performance in its ten-year history.
The automation solutions company for an open digital media industry also posted an adjusted EBITDA margin of over 30 per cent.
In a statement, PubMatic said the key drivers of the results include an increased adoption of header bidding, increased mobile and video monetisation and its renewed commitment to customer satisfaction.
Currently, the header bidding technology represents over 75 per cent, of all of PubMatic's available impressions since it launched globally in 2012.
According to its recently released 2016 Quarterly Mobile Index (QMI), PubMatic's advanced mobile monetisation strategies such as private marketplaces and header bidding, resulted in average PubMatic mobile eCPMs increasing by over 30 per cent for mobile web and 16 per cent for mobile app year-over-year.
As such 75 per cent of PubMatic's impressions were generated via mobile devices, while the company realised over 25 per cent of marketer spend, placed against video in the fourth quarter (Q4) 2016.
"Our focus on sell side digital media execution enables publishers and app developers to take control of their advertising decisioning.
"Header bidding and corresponding wrapper technology, maximises the value of demand through increased access to buyers and competitive CPMs," said Co-Founder and Chief Executive Officer, Rajeev Goel.
-- BERNAMA
The automation solutions company for an open digital media industry also posted an adjusted EBITDA margin of over 30 per cent.
In a statement, PubMatic said the key drivers of the results include an increased adoption of header bidding, increased mobile and video monetisation and its renewed commitment to customer satisfaction.
Currently, the header bidding technology represents over 75 per cent, of all of PubMatic's available impressions since it launched globally in 2012.
According to its recently released 2016 Quarterly Mobile Index (QMI), PubMatic's advanced mobile monetisation strategies such as private marketplaces and header bidding, resulted in average PubMatic mobile eCPMs increasing by over 30 per cent for mobile web and 16 per cent for mobile app year-over-year.
As such 75 per cent of PubMatic's impressions were generated via mobile devices, while the company realised over 25 per cent of marketer spend, placed against video in the fourth quarter (Q4) 2016.
"Our focus on sell side digital media execution enables publishers and app developers to take control of their advertising decisioning.
"Header bidding and corresponding wrapper technology, maximises the value of demand through increased access to buyers and competitive CPMs," said Co-Founder and Chief Executive Officer, Rajeev Goel.
-- BERNAMA
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