SHANGHAI, China, July 6, 2016 /Xinhua-AsiaNet/--
On July 6, UnionPay International and its first partners jointly launched "YouJiHua", the world's first open cross-border marketing platform developed by a bankcard scheme. Ge Huayong, Chairman of China UnionPay, Cai Jianbo, CEO of UnionPay International, and leaders of Bank of China, China Merchants Bank, CYTS, Ctrip, Spring Airlines, SaSa Hong Kong, Prince Jewellery & Watch, LUKFOOK JEWELLERY and ISA, attended the ceremony.
"YouJiHua" is a new platform developed by UnionPay International. It is joined by various cross-border service providers in the fields of finance, travel and retail. "YouJiHua" realizes positioning, accurate marketing and instant discounts for cross-border consumption for the first time. |
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