Benefits of Kinmemai Rice promoted worldwide, helping to expand Japan's rice exports
TOKYO, July 28 (Bernama-BUSINESS WIRE) -- The "World's Highest Quality Rice," which Toyo Rice Corporation (Headquarters: Chuo-ku, Tokyo, President: Keiji Saika) made publicly available for the first time through its online shopping site (*2) for five days between June 29th and July 3rd, 2016, is listed in Guinness World Records as the world's most expensive rice. The rice was sold in units of six packages x 140 g for 10,800 yen (including consumption tax and postage). All 30 boxes of the rice were sold as planned. The rice is certified and listed in Guinness World Records as priced at 11,304 yen/kg (109 U.S. dollars/kg) excluding consumption tax and postage.
Toyo Rice Corporation has advanced its "World's Highest Quality Rice" business since last winter in order to improve the global perception of Japanese rice and provide "a dream and hope" to rice producers in Japan. Six varieties of rice were carefully selected from among 18 varieties of brown rice that were awarded gold prizes and certified as the world's top quality rice in the International Category at the 17th International Contest on Rice Taste Evaluation (hosted by the Association of the Certified Rice Appraisers) held in Komatsu City, Ishikawa Prefecture in November 2015. A total of 3,870 kg of the six varieties of rice were purchased from their producers at 1,900 yen/kg, approximately eight times the usual price for rice. Then approximately 2,000 kg of brown rice grains were selected for their superior vital energy to produce Kinmemai Rice, an ultra-high class rice, with improved taste and vital energy thanks to Toyo Rice's unique aging, polishing, blending and rinse-free technologies. Regarding the stock of the World's Highest Quality Rice, only amounts reserved by Yugyoan Tankuma Kitamise, a Japanese restaurant headquartered in Kyoto, and amounts reserved for export overseas are now available. Toyo Rice Corporation will continue to advance its "World's Highest Quality Rice" business in order to proclaim the quality of Japanese rice and rice processing technologies worldwide.
Toyo Rice Corporation has advanced its "World's Highest Quality Rice" business since last winter in order to improve the global perception of Japanese rice and provide "a dream and hope" to rice producers in Japan. Six varieties of rice were carefully selected from among 18 varieties of brown rice that were awarded gold prizes and certified as the world's top quality rice in the International Category at the 17th International Contest on Rice Taste Evaluation (hosted by the Association of the Certified Rice Appraisers) held in Komatsu City, Ishikawa Prefecture in November 2015. A total of 3,870 kg of the six varieties of rice were purchased from their producers at 1,900 yen/kg, approximately eight times the usual price for rice. Then approximately 2,000 kg of brown rice grains were selected for their superior vital energy to produce Kinmemai Rice, an ultra-high class rice, with improved taste and vital energy thanks to Toyo Rice's unique aging, polishing, blending and rinse-free technologies. Regarding the stock of the World's Highest Quality Rice, only amounts reserved by Yugyoan Tankuma Kitamise, a Japanese restaurant headquartered in Kyoto, and amounts reserved for export overseas are now available. Toyo Rice Corporation will continue to advance its "World's Highest Quality Rice" business in order to proclaim the quality of Japanese rice and rice processing technologies worldwide.
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