In times of economic crisis, consumers buy products or experiences to disrupt the present and pretend they are in another context than the one causing hardships. According to the white paper, status triggers a set of emotions, such as pride and satisfaction, and consumers frequently buy objects to reflect these emotions and communicate them to their peers.
Friday, 15 April 2016
FIVE KEY TRENDS TO WATCH IN EMERGING MARKETS DURING ECONOMIC CRISIS
SANTIAGO, Chile, April 14 (Bernama-BUSINESS WIRE) -- Market research company Euromonitor International released today a new white paper “Emerging Markets During Crisis: Business Strategy in Times of Uncertainty”, highlighting key trends that offer organizations new growth opportunities in emerging markets during economic crisis.
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