TOKYO, March 10 (Bernama-BUSINESS WIRE) -- Market Research Company Euromonitor International released today a new white paper providing a strategic approach on marketing to Chinese consumers travelling outside their home market.
China is the world’s second largest consumer market, having overtaken Japan in 2011. With the strong economic growth of China over the past few decades, the middle class has been growing, allocating more time and budget on travel, especially outbound tourism. This has resulted in astronomical growth in the number of trips and expenditure taken by the Chinese.
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