BUSINESSNEXT POSITIONED AS NICHE PLAYER FOR SALES FORCE AUTOMATION - GARTNER

KUALA LUMPUR, Sept 12 (Bernama) -- BUSINESSNEXT, a universe of composable enterprise solutions for banks and financial services, has been featured as a Niche Player in the 2024 Gartner Magic Quadrant for Sales Force Automation Platforms report for 11th consecutive year.

The quadrant highlights BUSINESSNEXT's strengths in machine-learning-based lead management, predictive scoring models, and a customisable artificial intelligence (AI) strategy.

“This recognition from Gartner highlights our commitment to providing innovative, scalable solutions that empower sales teams to exceed their goals while delivering exceptional customer experiences,” said BUSINESSNEXT Executive Director, Sushil Tyagi.

According to a statement, the platform was evaluated for its comprehensive suite of enterprise solutions, with a focus on its sales automation capabilities.

This positioning places the company among the top 13 vendors globally in the sales force automation platform, demonstrating its industry-focused approach and advanced solutions to delivering cutting-edge solutions.

With a strong presence in financial services and insurance across Asia Pacific, Europe, the Middle East and Africa, and North America, BUSINESSNEXT continues to enhance its platform with generative AI (GenAI)-powered models, visualisations, and mobile features to boost operational efficiency.

The company plans to introduce a smart seller assistant and enhance AI-powered workflows and know your customer (KYC) verification, further supporting global businesses in digital transformation, in addition to continuing advanced sales automation with its strong focus on developing native specialised AI solutions.

Future enhancements include the launch of WORKNEXT studio, a no-code platform offering GenAI-powered tools for lead summarisation and workflow design and improved productivity.

-- BERNAMA