MARY KAY’S SPECIAL REPORT HIGHLIGHTS COMMITMENT TO CHAMPION WOMEN'S CAUSES GLOBALLY

KUALA LUMPUR, March 6 (Bernama) -- Mary Kay Inc, a global leader in women’s empowerment, has released a special report titled "Advancing Women’s Entrepreneurship: from Commitment to Action".

The report details the company’s steadfast commitment to championing women's causes worldwide through the significant strides the company has made in the four years since the founding of the groundbreaking Women’s Entrepreneurship Accelerator (WEA) multi-stakeholder partnership.

“Through the Women’s Entrepreneurship Accelerator, we have created a robust platform that not only supports but celebrates the entrepreneurial spirit of women globally.

“Our goal is to empower five million women by 2030, and we are well on our way. We have engaged over 600,000 women in our programmes and activities so far, and 2024 will prove to be another historic year,” said its Chief Operating Officer, Deborah Gibbins in a statement.

The report showcases Mary Kay’s holistic approach to women's empowerment through the WEA multi-stakeholder partnership, spanning access to education, capital, networks and markets, advocacy, and policy.

It includes remarkable achievements such as Women’s Entrepreneurship Regional EXPO and in-country satellite events in Europe and Central Asia reaching over 15,308 participants; and the successful implementation of various training and mentoring programmes conducted by high-level partners worldwide via the online Women’s Entrepreneurship Certificate Programme.

The company's notable efforts in promoting gender-responsive procurement and investment have also made significant contributions to women's economic participation and empowerment.

-- BERNAMA