KUALA LUMPUR, Jan 18 (Bernama) -- [INVNT GROUP] The Global BrandStory Project, announced its expansion into South Asia by opening its 10th office in Mumbai, India.
The move aligns with the group’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, and Sun Pharmaceutical, among others.
With a significant presence already established in key locations across seven countries, the addition of Mumbai to [INVNT GROUP]'s global footprint marks another step in bolstering its services to both local and multinational clients.
Its President & Chief Executive Officer (CEO) and INVNT.ATOM CEO, Scott Cullather said the company is excited to extend its reach and expertise to South Asia, a region that is rapidly emerging as a hub for technological and marketing communications innovation.
“Establishing a base in Mumbai is not solely a strategic decision but also a response to our client's growing needs to engage and build wider and deeper communities.
“It reinforces our commitment to delivering impactful brand stories globally and locally, catering to the unique challenges and opportunities in the region,” he said in a statement.
Meanwhile, Laveesh Pandey has been appointed [INVNT GROUP] South Asia Managing Director, reporting to Cullather and the company’s Chief Operating Officer (COO), Kristina McCoobery.
Pandey, previously COO at Starlight Gaming, joins the global agency with over two decades of experience in the media and entertainment industry, bringing a deep knowledge of technology, gaming, experiential marketing, and advertising, with his award-winning leadership powering transformative business-to-business (B2B) and business-to-consumer (B2C) brand experiences.
INVNT also welcomes Abhishek Pandey as Producer (previously MidasNext Media Senior Manager of Operations & Client Relations), and Varun Parashar as Manager of Account Services (previously Starlight Gaming Marketing & Community Lead).
With this expansion, [INVNT GROUP] continues to uphold its vision of engaging audiences everywhere by crafting compelling and impactful brand stories across all platforms.
-- BERNAMA
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