DRISCOLL’S NAMES SOREN BJORN AS CEO, EFFECTIVE JANUARY 2024

KUALA LUMPUR, Oct 12 (Bernama) -- Driscoll’s Board of Directors has elected Soren Bjorn, currently president of Driscoll’s of the Americas, as the company’s new Chief Executive Officer (CEO).

According to a statement, he will assume the role in January 2024 and oversee the company’s global day-to-day operations, with priorities to maintain Driscoll’s thriving culture and continue accelerating its global growth.

Bjorn will succeed current chairman and CEO, J. Miles Reiter when he retires from the role at the end of the year and become Executive Chairman of the family-owned company.

“It is with great enthusiasm and confidence that we appoint Soren as the new CEO. His deep global knowledge of the berry business, powerful intellect, sound judgment, and contagious sense of humour make him uniquely qualified for this role,” said Reiter.

Meanwhile, Bjorn said: “I am humbled that Miles, the Board, and the thousands of Driscoll’s team members around the world have entrusted me to guide the company into its future.

“As the new steward of Driscoll’s, I fully commit to all our employees, partners and customers that I will build upon his legacy and honour these same principles,” he added.

Bjorn joined Driscoll’s, the world’s berry company, in 2006 and has been involved in nearly every facet of the business over the past 17 years, and became the leader of Driscoll’s business unit in North America in 2013 and was elevated to his current position as president of Driscoll’s of the Americas in 2017.

Drawing from his experiences leading research and development as well as innovation, he will also guide the company’s efforts to implement new technologies that improve operational efficiencies and ensure the business remains resilient against industry-wide challenges such as climate change.

-- BERNAMA