8X8 SMS FRAUD PREVENTION COMMUNICATION API ENABLES ENTERPRISES TO SAFEGUARD CUSTOMERS

KUALA LUMPUR, Sept 5 (Bernama) -- An integrated cloud contact centre, unified communications and Communications Platform as a Service (CPaaS) platform provider, 8x8 Inc, has launched 8x8 Omni Shield solution that allows enterprises to proactively safeguard their customers from fraudulent short message service (SMS) activity.

The new SMS fraud prevention communication application programming interface (API) is part of the 8x8 CPaaS portfolio, which helps enterprises drive business growth by integrating various communication channels, including SMS, voice, chat apps and video interaction, to enhance customer experience.

“To meet the needs of our customers, we are constantly evolving our 8x8 CPaaS portfolio as we evaluate customer pain points and develop solutions that will deliver substantial business value.

“Delivering a solution that is truly game changing for our customers is our goal, and we are thrilled by early adopter results for our new Omni Shield solution, including an 80 per cent reduction in fraud traffic,” said the company’s General Manager, CPaaS, Stephen Hamill in a statement.

SMS fraud is the automation of delivery of high-volume, high-cost SMS messages that cybercriminals can monetise by having the messaging charges billed to unsuspecting organisations.

As the telecommunications industry grapples with significant losses, many SMS providers struggle to have an operational response to fraud.

The need for advanced solutions has become increasingly evident, and 8x8 is taking a proactive stance to provide enterprises with the highest level of safeguarding for their customers.

Enriched with pre-built communication APIs, the solution is seamlessly integrated with real-time messaging, across web and mobile applications, and proactively detects and prevents fraudulent activities via automated fraud alerts, real-time notifications, live traffic monitoring as well as instant phone number assessments.

-- BERNAMA