SWEEGEN'S REB M FULLY AUTHORISED FOR USE IN THE UK

KUALA LUMPUR, May 18 (Bernama) -- Global sweetness and flavour innovator, Sweegen announced its Bestevia Rebaudioside M (Reb M) has been fully authorised for use in the United Kingdom (UK).

According to a statement, this regulatory approval marks a significant milestone for Sweegen, as it becomes the first and only company to receive authorisation for any steviol glycosides produced using alternative technologies in the UK.

A high-purity steviol glycoside derived from the stevia plant, Reb M is renowned for its clean and sugar-like taste profile, offering a natural, zero-calorie sweetness solution, making it an ideal choice for food and beverage manufacturers seeking to reduce sugar content and provide healthier options to consumers.

“We are extremely proud to be the pioneers in securing full authorisation for Bestevia Reb M in the UK. This milestone reaffirms Sweegen's commitment to providing innovative, nature-based and sustainable sweetening solutions to the industry.

“Reb M offers food and beverage manufacturers an exceptional tool to meet consumer demands for healthier products without compromising taste,” said Sweegen Vice President of Sales EMEA/APAC, Damian Bellusci.

Brands in the UK have eagerly anticipated the authorisation of Sweegen's Bestevia Reb M during the initial formulation phase and tastings.

They are actively collaborating with Sweegen's food and beverage applications experts based at its Europe, the Middle East and Africa (EMEA) UK Innovation Studio in Reading, England, to integrate this highly sought-after stevia ingredient, along with Sweegen's outstanding taste modulation and unique sweeteners, into their formulations.

The authorised manufacturing method allows for using steviol glycosides, including Reb M, in the Great Britain (GB) market. The Regulations provide updated terms of authorisation for using this method in GB, with the terms being similar to those in the European Union (EU) and Northern Ireland.

The full authorisation of Bestevia Reb M in the UK reinforces Sweegen's leadership in the nature-based sweetener space and positions the company as a trusted partner for food and beverage manufacturers worldwide.

-- BERNAMA