Sweegen Sweetensify Flavors Fuelled By Sweet Protein Technology

KUALA LUMPUR, April 18 (Bernama) -- Global sweetness and flavour innovator, Sweegen has launched Sweetensify Flavors, its newest flavour tool for food and beverage producers, to create better-for-everyone products.

Powered by Sweegen’s novel sweet protein technology that includes brazzein, thaumatin II and other unique proteins, Sweetensify Flavors improve and modulate sweet flavour, creating a sugar-like experience, thereby pushing the boundaries of healthier product innovation.

Sweegen vice president of global innovation, Casey McCormick said Sweetensify Flavors will change how product developers think about reducing or eliminating sugar in beverages and foods.

“The flavour expression enabled by Sweetensify Flavors optimises the sensory experience and enables a more sugar-like taste. It is substantially better than any previous technology. We target taste receptors on a biochemistry level that others simply cannot.

“Our product development teams are finding incredible synergies between Sweetensify Flavors and Sweegen’s state-of-the-art stevia systems. Ultimately, our solutions challenge the taste and cost of artificial sweeteners currently on the market,” he said in a statement.

The entire collection of Sweetensify Flavors has a wide range of benefits across sweet and savoury applications, including enhancing flavour tonalities, blocking bitterness, reducing astringency and sweet linger, eliminating unwanted aftertastes and reducing sugar use.

Sweegen’s Sweetensify Flavors debuts brazzein, the company’s highly sought-after sweet protein, as well as thaumatin II. At the time of the Sweetensify announcement, Sweegen’s thaumatin II received the Flavor Extract Manufacturer’s Association (FEMA) GRAS status.

Sweet proteins like brazzein have an affinity for different taste receptors on the tongue, especially the receptor known as T1R3, which is associated with both umami and sweetness perception.

Leveraging this unique attribute, Sweetensify Flavors will enable product developers to reduce the amount of sugar they use in products while maintaining the quality of characteristic flavours and sweetness.

Sweetensify Flavors are available for use in countries that allow flavours approved by the FEMA GRAS protocol and the company plans to expand its global availability rapidly.

-- BERNAMA