FOLK HERO PARTNERS INTIMISSIMI ON GLOBAL BRAND CAMPAIGN LAUNCH

KUALA LUMPUR, Oct 25 (Bernama) -- Intimissimi, the Italian brand and part of the Calzedonia Group has partnered with brand strategy firm, Folk Hero, to develop and reimagine their Brand Story.

This is ultimately leading to the launch of Intimissimi’s new global platform, The Art of Italian Lingerie.

Launching globally, the inaugural campaign features supermodel, producer, and businesswoman Heidi Klum, alongside her daughter Leni Klum.

“Once a brand is really clear on the story they are trying to tell, once they have found something truly compelling to say it becomes so empowering creatively,” said chief executive officer of Folk Hero, Rob Klingensmith in a statement.

Directed by award-winning creative director, Thomas Hayo, Folk Hero developed the brand and launch strategy, writing, producing and creative directing the campaign.

“The Art of Italian Lingerie is not only Intimissimi’s brand platform but a testament to our leading innovation that drives luxury and confidence for our consumers and the global community,“ said general manager of Calzedonia Group, Marcello Veronesi.

The company also recently announced that Jennifer Lopez will be the next brand and campaign ambassador.

Folk Hero helps its clients develop unusually compelling brand narratives, architecture, identity and tone-of-voice, all underpinned by a robust research methodology and a deep understanding of contemporary consumer behaviours.

-- BERNAMA