KUALA LUMPUR, June 8 -- Sophi.io, The Globe and Mail’s artificial intelligence-powered optimisation and prediction platform has won the International News Media Association (INMA) Global Media Awards in two categories.
Based on a statement, the categories are Best Use of Data to Automate or Personalize and Best in Show for North America.
The Globe and Mail Publisher and Chief Executive Officer, Phillip Crawley said: “I’m particularly pleased that Sophi’s fully dynamic, real-time, personalised paywall won in two categories, and that Sophi’s ground-breaking automated print laydown technology was nominated for its use with Naviga and Agderposten.”
Sophi also took second place in the categories of Best Initiative to Acquire Subscribers and Best Use of Data to Drive Subscriptions, Content, or Product Design and was shortlisted as a finalist in Best Initiative to Register Users, and Best Product and Tech Innovation.
“Great use of data with huge impact. Personalising paywalls is key for success in the digital subscription business for news media. This entry presents more evidence why this is true,” one judge said about the paywall technology.
This year’s competition drew 644 entries from 212 news brands in 37 countries. The judges were 44 global media experts focused on breakthrough results, unique concepts, strong creativity, innovative thinking, and winner synergies across platforms.
Sophi’s fully dynamic, personalised, real-time paywall uses natural language processing to analyse both content and user behaviour to determine when to ask a reader for money or an email address, and when to leave them alone.
It can optimise for multiple outcomes simultaneously (such as different bundles or price points) and also works well in cold-start situations.
-- BERNAMA
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