KUALA LUMPUR, Aug 23 (Bernama) -- Engine -- a data-driven marketing solutions company -- appointed Kasha Cacy as global chief executive officer (CEO), effective September 4 to lead its marketing solutions offering, from insights and content to distribution and technology.
Based out of Engine’s headquarters in New York, Cacy will report to executive chairman of Engine, Paul Caine. She will oversee Engine’s offices across North America, the UK, Europe and Asia-Pacific, a statement said.
“She will be key in leading Engine as we build upon our differentiated offering of data, insights, content, distribution and technology with the goal of helping our brand, publisher and agency partners succeed in driving business growth,” said Caine.
Cacy is the former U.S. CEO of UM -- the full-service marketing and media agency network of IPG Mediabrands. In her ten years at UM, Cacy was responsibles for all U.S. operations including more than 1,200 people in five offices, while also overseeing U.S.-based clients, including J&J, Coke, Hershey, Sony Pictures and others.
Engine has its global headquarters in New York and 17 offices across North America, the UK, Europe and Asia-Pacific. It offers clients a vast range of marketing solutions including insights, content, distribution, data and technology. More details at https://enginegroup.com.
-- BERNAMA
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