Previously CEO, EMEA for Xaxis, Bidon Succeeds Brian Gleason in
Top Spot; Gleason Moves to GroupM’s [m]PLATFORM as Global CEO
NEW YORK, Dec 8 (Bernama-BUSINESS WIRE)
-- Xaxis, the world’s largest programmatic media and technology
platform, announced today the promotion of Nicolas Bidon to serve as global
president. Bidon was previously CEO, EMEA where he led Xaxis operations across
the company’s 25 markets in the region, including helping to drive growth for
Xaxis specialist companies Light Reaction, Bannerconnect and plista. As global
president, Bidon will be responsible for guiding Xaxis’ overall company
strategy, growth, client development and operational leadership across the
regions. He succeeds Brian Gleason, who previously led Xaxis and is joining
GroupM’s just announced [m]PLATFORM as global CEO.
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