SANTA CLARA, Calif., Dec 7 (Bernama-BUSINESS WIRE) -- Rovi
Corporation (NASDAQ: ROVI) today announced that Malaysia’s Media Prima
Berhad (Media Prima) has selected Rovi Metadata to power entertainment
discovery experiences for the region’s number one video portal, Tonton.
Rovi Metadata will enable Media Prima to create unique and competitive
experiences that will connect Tonton’s close to five million registered
users to their favorite entertainment content. With the recent launch of
Rovi Metadata in certain East Asian and Southeast Asian regions,
including Hong Kong, Taiwan, Singapore, Philippines and Malaysia, Rovi
continues to broaden its unparalleled geographical coverage and data
quality.
Media Prima will license Rovi Metadata for on-demand
content, which will include local and international movies and TV shows
available in Malaysia. Rovi Metadata is a leading resource for
international metadata on TV programs, movies, celebrities and sporting
events. Powering applications and devices for discovery of media and
entertainment content, Rovi offers rich, editorial metadata created by
hundreds of trained Rovi editors for video and music, including plot
descriptions, descriptive attributes and an archive of rich
images–localized for multiple markets.
http://mrem.bernama.com/viewsm.php?idm=25877
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