Chiba Prefecture welcomes tourists for strawberry picking season

KUALA LUMPUR, Jan 30 (Bernama) -- Chiba Prefecture in Japan welcomes tourists to enjoy strawberry picking at its farms during the picking season from January to May, as the prefecture is currently flourishing with strawberry production.

According to a statement from the Chiba Prefectural Government, the prefecture is home to more than 100 strawberry farms.

Visitors can enjoy eating strawberries from a variety of species grown on about 50 strawberry-picking farms to compare their tastes including a new variety, ‘CHI-BA+BERRY’, which hit the stores in January 2017.

This variety is available only in Chiba Prefecture. The strawberry itself is big and has a beautiful shape, besides being sweet and delicious.

Chiba Prefecture is easily accessible from overseas as Narita International Airport is located in the prefecture, which is endowed with a mild climate and is currently welcoming spring full of flowers.

-- BERNAMA

Collibra raises fund to accelerate growth, expand product portfolio

KUALA LUMPUR, Jan 30 (Bernama) -- Data governance and catalogue software leader Collibra has raised $100 million in series E funding at a post-money valuation of more than $1 billion, bringing the company’s total venture funding to $233 million (US$ 1.00 = RM 4.11).

A statement said that Alphabet’s growth equity investment fund CapitalG led the round, with participation from existing investors ICONIQ Capital, Index Ventures, Dawn Capital and Battery Ventures.

The investment is expected to be used to fund the expansion of the product portfolio and to accelerate growth across the business.

Collibra plans to extend its artificial intelligence and machine learning capabilities both within its cloud-native platform — building more automation into its smart catalogue product — and in its support of data science teams for their own advanced analytics initiatives.

“This investment is a testament to Collibra’s leadership and our ability to help customers transform their market proposition through data-driven insight,” said chief executive officer and co-founder of Collibra, Felix Van de Maele.

“With this latest round, we are well-positioned to leverage our heritage in understanding data to help our customers utilise the most cutting-edge innovation to power their digital transformation journeys,” he added.

More than 300 global customers in industries ranging from financial services to healthcare, retail and technology have leveraged on Collibra’s platform to bolster their data-driven digital transformations.

For more information, visit https://www.collibra.com.

-- BERNAMA

Hoshi first bonded cosmetics factory in Japan

KUALA LUMPUR, Jan 29 (Bernama) – Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM) cosmetics company, Hoshi Corporation, has received a licence from the Okinawa Regional Customs to operate Japan’s first bonded cosmetics factory, a statement today said.

The license enables the company to fully use its high manufacturing technology to reduce costs and realise swift production, thereby offering affordable manufacturing plans thanks to reduced tariff and storage costs.

By operating the bonded factory in the Okinawa Global Logistics Center (GLC) area neighbouring Naha International Airport, Hoshi can undertake filling, packaging, assembling operations and material storage.

The added advantage of being in Okinawa, the southernmost island of Japan, is that it is less than fours hours’ travel by air to major Asian cities and right in the middle of a mass Asian market of two billion customers.

Hoshi has four manufacturing plants (incuding Tokyo, Gunma and Saitama), and decades of experience dealing with over 700 clients and 20,000 product types.

The business is driven by growing international demand for made-in-Japan cosmetics, mainly to Asian and Oceania countries.

For details, visit http://hoshicorp.jp.

-- BERNAMA

SANTEN HOSTS EVENT TO RAISE PUBLIC AWARENESS OF IMPORTANCE OF CONTINUED GLAUCOMA TREATMENT PRIOR TO SPONSORING WORLD GLAUCOMA WEEK IN MARCH

OSAKA, Japan, Jan. 30, 2019 /Kyodo JBN-AsiaNet/ --
 
As part of its efforts to raise public awareness of glaucoma, Santen Pharmaceutical Co., Ltd. (hereinafter "Santen"), based in Osaka, will sponsor glaucoma awareness-raising activities to be conducted around the world during the World Glaucoma Week, from Sunday, March 10, to Saturday, March 16, 2019.
  
Glaucoma is an eye disease that causes damage to the optic nerve, resulting in progressive visual field loss. Although this disease can lead to loss of vision when left untreated, early treatment often allows patients to maintain visual field throughout their lifetime. Therefore, early detection through regular ophthalmic consultation is the desirable starting point when treating glaucoma. The World Glaucoma Association, of which Santen is an Associate Glaucoma Industry Member, defines one week every March as the World Glaucoma Week and hosts various events and awareness-raising activities around the world to encourage people to detect and begin treating glaucoma as early as possible.
  
Santen has also implemented various initiatives to increase public awareness of the importance of early detection and continued treatment of glaucoma. As part of such initiatives, Santen hosted the disease awareness-raising event "Recommendations for Continued Treatment and Care" targeting glaucoma patients in Nagoya, Aichi Prefecture, central Japan, on November 17, 2018. This event included a makeup lesson given by facial therapist Ms. Reiko Kazki (hereafter "Ms. Kazki"), a pioneer in rehabilitation makeup*, and a lecture by glaucoma specialist Dr. Aiko Iwase (Director of Tajimi Iwase Eye Clinic, hereafter "Dr. Iwase").
 
Photo:
https://kyodonewsprwire.jp/prwfile/release/M105326/201901292640/_prw_PI1im_hkGVy617.jpg

Although many types of eye drops are available for treating glaucoma, they can sometimes bring about adverse effects, such as hyperpigmentation (abnormal coloring) around the eyes and deepening of the upper eyelid sulcus (sunken eyes).
  
An important challenge of glaucoma treatment is that some patients hesitate to receive continued treatment out of concern about such side effects or stop using eye drops based on their own judgment. This event was held to provide such patients with the opportunity to overcome their feelings about the adverse effects and increase their awareness of the importance of continued treatment.
  
At the event venue, Ms. Kazki's demonstration of rehabilitation makeup* aimed at making the adverse effects of eye drops for glaucoma inconspicuous met with cries of surprise from both female and male audience members. Ms. Kazki also gave a hands-on makeup lesson to some in the audience. Dr. Iwase explained in her lecture, "Continued glaucoma treatment allows patients to maintain vision field. Drug side effects sometimes inevitably accompany glaucoma treatment, and discourage some patients to continue receiving treatment. My strong desire to change this situation motivated me to participate in this event."
 
Santen also continues to regard the World Glaucoma Week as a period for employees to learn about glaucoma on their own initiative and impart their learning to their loved ones, including family members and friends. The company will devote further efforts to encouraging all employees, including those working around the world, to deepen their understanding about glaucoma.
  
* Rehabilitation makeup: Makeup for nullifying a defect or helping return to the original condition
  
About Santen
 
As a specialized company dedicated to ophthalmology, Santen carries out research, development, marketing and sales of pharmaceuticals, over-the-counter products, and medical devices. Santen is the market leader for prescription ophthalmic pharmaceuticals in Japan and its products now reach patients in over 60 countries. With scientific knowledge and organizational capabilities nurtured over a nearly 130-year history, Santen provides products and services to contribute to the well-being of patients, their loved ones and consequently to society. The company's Chairman and CEO is Akira Kurokawa. For more information, please visit Santen's website (www.santen.com).
  
Source: Santen Pharmaceutical Co., Ltd.
 
--BERNAMA

SUNWAY MALLS REVEALS INCREASE IN YEAR-END FOOTFALL FOR FLAGSHIP MALL

The increase of unique visitors to Sunway Pyramid was due to the opening of several flagship shops and new brands, plus the co-hosting of Artbox Malaysia 

KUALA LUMPUR, Jan 30 (Bernama) -- Amidst a more cautious economy and GDP growth, Sunway Malls reveals that the brand’s flagship mall, Sunway Pyramid, has been enjoying higher footfall since Q42018.
 
In general, malls in Malaysia has at least 4 peak cycles; the Lunar New Year, Hari Raya, Christmas and May-June school holiday weekends. To remain relevant yet sustainable, Sunway Malls executed the strategy to create another peak cycle for footfall through international collaborations.
 
“2018 was indeed an interesting year for us. Cautious consumer sentiments encouraged us to think out of the box on creating more purposeful visits to our malls. As a mall owner-operator for over 20 years, we knew there is an upside to capitalise on the non-peak periods for traffic arrivals for sustainability of the business. So for 2018, we co-hosted Artbox Malaysia, the first in the country, to attract new shoppers and fulfil the potential of Sunway City simultaneously,” says HC Chan, CEO of Sunway Malls & Theme Parks.
 
In comparison to the festive seasons of Lunar New Year and Hari Raya in 2018, Sunway Pyramid saw a 30% increase in footfall during the Artbox Malaysia weekends in November. The mall also registered a general 20% growth in sales during that weekend.
 
“International attractions like Artbox has proved to be able to draw good footfall, and there was tremendous spill-over effect to Sunway Pyramid. Our observations showed good patronage pre and post ArtBox visits where there was higher frequency of dining activity,” Chan adds. The mall also picked up greater spending which saw a 20% sales growth throughout fashion, beauty and F&B trade categories.
 
Since then, Sunway Pyramid has seen an increase of 12% growth for January 2019 as compared to January 2018. Chan believes there are several factors that contributed to this growth.
 
“The trigger is Artbox Malaysia. It brought us new visitors or shoppers who have not visited us for the past 1 year. Following weeks after, we have been opening flagship stores and F&B outlets such as Pull & Bear, Ippudo, Din Tai Fung and Family Mart. We also brought in Tiger Sugar and Moomin Bubbles, their first stores in Malaysia. We will also be seeing the opening of the first in Malaysia, Hai Di Lao which has a strong following in Q22019. It was a holistic strategy to re-introduce Sunway Pyramid to new potential shoppers,” says Chan.
 
Sunway Pyramid recently completed a refurbishment exercise that spanned 500,000 square feet including the revamping by its 3 main anchor tenants – Aeon, Parkson and Pyramid Ice Rink. The refurbishment equivalent to 25% of its total net lettable area was one of the mall’s largest exercise to date with the intended strategy to keep its retail offering abreast in the face of intense industry competition.
 
The year-long refurbishment exercise also involved the rejigging of its trade zones to allow better space optimisation notably in the beauty and F&B categories. As a result, the development saw the opening of Laniege concept store that offers personalised do-it-yourself products and travelling kits uniquely to the mall, Innisfree superstore, Sulwahsoo store from Korean cosmeticss giant AmorePacific Group. 

Sunway Malls is gearing to be amongst Malaysia's largest mall owner-operator as existing projects and those in the pipeline now stand at 7.7 million sqft NLA and that figure is planned to be increased to 10.2 million sqft NLA in the next few years to come. The malls are:-

Sunway Pyramid, Bandar Sunway
Sunway Velocity Mall, Cheras, Kuala Lumpur
Sunway Carnival Mall, Penang
Sunway Putra Mall, Kuala Lumpur
Sunway Big Box Village, Iskandar, Johor
Sunway Giza Mall, Kota Damansara
Sunway Citrine Hub, Iskandar, Johor

SOURCE: RHB Trustees Berhad (As Trustee For Sunway Reit (Pyramid)
 
FOR MORE INFORMATION, PLEASE CONTACT: 
Name : Ms Jessica Teng Wan Ying
Manager, Branding & Comm.
Sunway Malls
Tel : 03-7494 3035
Fax: 03-7492 6333
Email: jessicatwy@sunway.com.my        

Name : Mr Darren Chear
Associate Director, Branding & Comm.
Sunway Malls
Tel : 03-7494 3083
Fax: 03-7492 6333
Email: darrencwy@sunway.com.my

--BERNAMA

First end-to-end AI music making platform launched

KUALA LUMPUR, Jan 28 (Bernama) -- Amper Music launched Amper Score – the world’s first end-to-end artificial intelligence (AI) music composition platform for enterprise content creators – and a developer application programming interface (API), today.

Using the Amper Score platform, content teams can create and edit music to accompany videos, podcasts and many other types of content.

Music created using Amper Score is royalty-free and comes with a global, perpetual license for subscribers when synched to content.

With Score’s fine-grained control, video editors -- who typically work with stock music libraries -- have reported greater than 90 per cent time savings in sourcing and editing music for their projects.

Businesses can also integrate Amper’s API into their own creative tools, distribution platforms and other applications where music is created or consumed.

“The decision to partner with QQ Music was a no-brainer,” said Amper Music Inc chief executive officer, Drew Silverstein, of its API launch partner.

“They are at the very forefront of the music, media and entertainment markets, and their staggering reach will bring our AI composer technology to millions of new users,” he added.

“As a leading online music entertainment platform in China, QQ Music is constantly looking for ways to utilise the most competitive technologies,” said Tencent Music Entertainment Group vice president, Dennis Hau.

“In our collaboration, we are impressed by Amper’s leading technology, speed, quality and user control design,” he added.

For more information, visit https://www.ampermusic.com.

-- BERNAMA

Salihin gets CIBAFI accreditation

KUALA LUMPUR, Jan 28 (Bernama) -- Salihin Shariah Advisory (Salihin) has become an accredited agent of the General Council for Islamic Banks and Institution (CIBAFI) to promote its professional certifications and training programmes in Malaysia.

An agency agreement signed between CIBAFI and Salihin in Bahrain recently, allowed the latter to promote and market 10 professional certificates, five diplomas and one executive professional master programme.

Salihin's chief executive officer, Assoc. Prof Dr Ahcene Lahsasna, said the collaboration with CIBAFI will contribute significantly to the enrichment of the quality of Islamic finance education in Malaysia.

“The CIBAFI professional certifications and training programmes cover Islamic accounting, auditing, takaful, capital market, trade finance, risk management, governance and compliance.

"These internationally recognised professional certificates will complement the existing Islamic Finance courses offered in Malaysia,” he said in a statement here today.

CIBAFI is an international organisation established in 2001 and headquartered in Bahrain.

Affiliated with the Organisation of Islamic Cooperation, CIBAFI represents the Islamic financial services industry globally, defending and promoting its role, consolidating co-operation among members, and with other institutions with similar interests and objectives.

With more than 125 members from more than 34 jurisdictions, representing market players, international intergovernmental organisations and professional firms, and industry associations, CIBAFI was recognised as a key piece in the international architecture of Islamic finance.

“Salihin Shariah Advisory, through its education facilities at the headquarters in Malaysia, would like to take this opportunity to invite interested professionals, students and academicians to join CIBAFI programmes and become CIBAFI Certified," said Ahcene.

-- BERNAMA

AM BEST AFFIRMS CREDIT RATINGS OF MEIJI YASUDA LIFE INSURANCE COMPANY

HONG KONG, Jan 28 (Bernama-BUSINESS WIRE) -- AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Rating (Long-Term ICR) of “aa-” of Meiji Yasuda Life Insurance Company (Meiji Yasuda) (Japan). The outlook of these Credit Ratings (ratings) is stable.
 
The ratings reflect Meiji Yasuda’s balance sheet strength, which AM Best categorizes as strongest, as well as its strong operating performance, favorable business profile and appropriate enterprise risk management.
 
Meiji Yasuda’s balance sheet strength assessment mainly reflects its risk-adjusted capitalization being at the strongest level, as measured by Best’s Capital Adequacy Ratio (BCAR). This assessment also is supported by a large adjusted capital base, which consists of reported capital, contingency reserves and price fluctuation reserves, as well as some equity credit for subordinated debt. In addition, while balance sheet debt has grown, the company’s financial leverage ratios remain conservative, with adjusted debt leverage ratios generally under 25%.
 
Meiji Yasuda’s operating performance also has remained consistently positive, generating ordinary profits in excess of JPY 300 billion per annum on a consolidated basis in each of the last five years (fiscal-year ended from 2014-2018). Additionally, its key operating metrics, which include operating return on assets, also have been relatively stable, owing largely to the large mortality and morbidity gains from Meiji Yasuda’s in-force portfolio, as well as stable net investment yields of approximately 2% over the five-year period.
 
Meiji Yasuda is a leading life insurance company in terms of premium income in Japan’s life insurance market. The company also has maintained a leading position in the group insurance market with the largest market share over a long period. More recently, the company has started to diversify its business by expanding overseas, though its geographic diversification remains modest for now.
 
The stable outlooks reflect AM Best’s expectation that Meiji Yasuda will maintain strong and consistent operating performance, supported by an in-force book that AM Best expects to generate favorable returns on embedded value and a stable economic solvency ratio over the medium and long term.
 
Negative rating actions could occur if there is material deterioration in its risk-adjusted capitalization due to substantial investment losses, or if Meiji Yasuda experiences sustained deterioration in its operating performance.
 
Ratings are communicated to rated entities prior to publication. Unless stated otherwise, the ratings were not amended subsequent to that communication.
 
This press release relates to Credit Ratings that have been published on AM Best’s website. For all rating information relating to the release and pertinent disclosures, including details of the office responsible for issuing each of the individual ratings referenced in this release, please see AM Best’s Recent Rating Activity web page. For additional information regarding the use and limitations of Credit Rating opinions, please view Understanding Best’s Credit Ratings. For information on the proper media use of Best’s Credit Ratings and AM Best press releases, please view Guide for Media - Proper Use of Best’s Credit Ratings and AM Best Rating Action Press Releases.
 
AM Best is a global rating agency and information provider with a unique focus on the insurance industry. Visit www.ambest.com for more information.
 
Copyright © 2019 by A.M. Best Rating Services, Inc. and/or its affiliates. ALL RIGHTS RESERVED.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190125005357/en/

Contact

Jason Shum          
Associate Director, Analytics
+852 2827 3423
jason.shum@ambest.com

Christie Lee
Director, Analytics
+852 2827 3413
christie.lee@ambest.com

Christopher Sharkey
Manager, Public Relations
+1 908 439 2200, ext. 5159
christopher.sharkey@ambest.com

Jim Peavy
Director, Public Relations
+1 908 439 2200, ext. 5644
james.peavy@ambest.com
 
Source : AM Best
 
--BERNAMA

Lay down your nuclear weapons urges Buddhist leader

KUALA LUMPUR, Jan 28 (Bernama) – Soka Gakkai International (SGI) president, Daisaku Ikeda, in his 2019 peace proposal published recently, called for concerted effort in disarmament and for the youth to become agents of contagious change.

Entitled ‘Toward a New Era of Peace and Disarmament: A People-centered Approach’, Ikeda asked for progress in the abolition of nuclear weapons around the 2017 Treaty on the Prohibition of Nuclear Weapons (TPNW) to be quickened.

According to a statement today, he also stressed the dangers of emerging Lethal Autonomous Weapons Systems (LAWS) and proposed the prompt convening of a conference to negotiate a treaty banning these weapons.

He asked for a shift from seeing security solely in terms of state or military, towards one with a human focus in order to build a world with meaningful security.

He acknowledged that the complexity of global challenges can make the youth feel that positive change is impossible, but he wants them to resist feelings of resignation and "meet the severe challenges of our age as agents of proactive and contagious change".

He called for an expansion of the United Nations Academic Impact (UNAI) network of universities committed to supporting the Sustainable Development Goals (SDGs) and proposed a world conference of such universities in 2020.

On the abolition of nuclear weapons, he spotlighted the need to expand the ratification of the TPNW to achieve its entry into force, and urged the creation of a group of like-minded states to deepen the debate and promote it.

Looking ahead to the 2020 Review Conference of the Nuclear Non-Proliferation Treaty (NPT), Ikeda called for steps such as the removal of nuclear warheads from high-alert status.

He further proposed that a fourth special session of the UN General Assembly devoted to disarmament (SSOD-IV) be held in 2021.

For more details on Ikeda’s 37th annual peace proposal, visit www.sgi.org.

-- BERNAMA

GOVERNMENT SHUTDOWN - UNITED SIKHS OPENS DOORS OF SIKH CENTERS ACROSS THE NATION FOR ASSISTANCE

UNITED SIKHS – San Jose, California, Jan 25 (Bernama-GLOBE NEWSWIRE) -- UNITED SIKHS has initiated a Temporary National Assistance Program (TNAP) to assist the federal employees impacted  by the government shutdown. Today is the 34th day of the shutdown when more than 1,000,000 million federal employees, their families, our fellow countrymen and countrywomen are at the mercy of our elected leaders.  Inter-connected industries and society are feeling the aftermath of government inactivity.  Every American no matter their race, creed and gender have all been adversely impacted by the federal shutdown.  We request elected officials to diligently move forward to end the shutdown as it has dealt a severe blow to not only the economy but the social fabric of the nation. Now is the time for action. As stated by Dr. Martin Luther King Jr., “We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now.”

UNITED SIKHS partners - the Sikh Gurdwaras across the nation, restaurant owners, community centers and other interfaith groups will provide temporary assistance in the form of food items (perishable and non-perishable) and emergency supplies as available and needed. Case managers will be available for assistance and a review of cases on an individual basis. Our case managers can be contacted at our twitter handle @UNITEDSIKHS and by messaging us on our FACEBOOK page.

Federal workers are showing up to work dutifully all the while aware they will not receive a paycheck. This is a heartbreaking situation which puts hundreds of thousands of families in peril and limbo. These consequences trickle down from consumerism to mental anguish to bearing a physical toll on one's being.

We have started a National Assistance Program that will aid in easing some of the burdens that people are facing due to spillover effects onto our communities, our neighbors, our friends and our family. Click here to view our effort in New London, Connecticut.
    
"This is a great way to carry the Guru's mission forward. We ask everyone to join us in this effort”, stated UNITED SIKHS Community Empowerment Education Director, Dr. Gurparkash Singh.

Gurvinder Singh, International Sikh Aid Director UNITED SIKHS said, "Our Sikh principles bound us to be involved, to watch out for our neighbors, to protect and assist anyone in need.  It is in our teachings that we derive this internal and external drive to serve anywhere need is needed, it is a part of our DNA".

For Assistance: CALL UNITED SIKHS AT 1-888-243-1690

How will the Temporary National Assistance Program (TNAP) campaign work?
•  Bring your government ID to participating Gurdwaras and Sikh Food Bank locations. Contact us through UNITED SIKHS social media channels.
•  A warm meal may be served (optional), a pre-packed nutritional care package with food may be provided (optional), some monetary assistance may be available, in certain locations sangat (Sikh community members) or vendors may be able to come drop off requested food items and at other locations fast food options may be available.

We urge everyone to donate the following –
•         Monetary Donations.
•         Non-Perishable Items.
•         Water.
•         Hygiene Products for Men, Women and Children.
•         Toys.

Any non-perishable items not used will be stored for unexpected disasters or donated to other agencies short of resources. 
Many Gurdwaras across the nation have already joined the program. If your Gurdwara, community center or restaurant is interested in joining the list please reach out to us immediately.  If you are an individual that wants to help in any capacity kindly contact UNITED SIKHS by writing to sikhaid@unitedsikhs.org .

Goods: Langar (“Community Kitchen”), Food Bank Pantry Items, Water, Pre-Paid Cards for Food, Hygiene (Men, Women, Children).

Services: Case Manager, Resources (Health (Lifestyle, Fitness, Mental), Legal, Financial, Professional, Informational Services and Support).

We appreciate your continued support: Any feedback, suggestions, comments are encouraged and always welcomed. Please click on the links to become a force of action today in your own city and country whether it is to volunteer or donate to our efforts. 


ABOUT UNITED SIKHS 
Associated with the United Nations Dept. of Public Information UNITED SIKHS is a global humanitarian charity that advocates for civil and human rights across 10 chapters. Our International Civil & Human Rights Advocacy helps advance the economic, social and spiritual empowerment of minorities and other marginalized groups and individuals in need, regardless of race, religion, gender, sexual orientation, social status, age or ability. We achieve this by protecting and enforcing the civil and human rights of minorities and marginalized groups in the Americas, Europe and Asia. Visit us at www.UNITEDSIKHS.org

Attachment

• langar

Jasmit Singh
UNITED SIKHS
1-646-688-3525
jasmit.singh@unitedsikhs.org

SOURCE : UNITED SIKHS

FACEBOOK CERTIFIES DOUBLEVERIFY TO MANAGE BRAND SAFETY

Gives advertisers streamlined brand safety controls across Facebook inventory


NEW YORK, Jan 25 (Bernama-GLOBE NEWSWIRE) -- DoubleVerify ("DV") the leading independent provider of marketing measurement software and analytics, today announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. Certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network.

DV clients will benefit from the same comprehensive coverage on Facebook as they do across other buying platforms – including the ability to monitor 75+ content avoidance categories, create site and app override lists, and target away from undesirable apps.

“Protecting brand reputation is critical for large digital advertisers,” said Wayne Gattinella, CEO of DoubleVerify. “We share Facebook’s commitment to maintain a trusted and transparent marketplace, and we’re excited about this new initiative.”  

Facebook has developed a unique automation API that will enable deeper integration between Facebook and the DoubleVerify platform, allowing direct, timely access to Facebook’s information. As a result, through the API, DV will be able to centralize brand safety setup and management, and automate blocklist updates to Facebook – providing comprehensive brand safety protection while saving buyers time and administrative effort.

DV has partnered with Facebook since October 2017 for viewability and fraud protection. This deeper integration extends objective, third-party measurement of viewability, brand safety and fraud/SIVT across Facebook ad inventory, giving global advertisers clarity and confidence in their digital investment.

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at www.doubleverify.com 

Media Contact
Chris Harihar of Crenshaw Communications, on behalf of DoubleVerify
chris@crenshawcomm.com
212.367.974

SOURCE : DoubleVerify